by Alayna Frankenberry | May 8, 2017 | Agency Brand Management Tools, Brand Marketing, Data Management, Digital Asset Management, Multi-Channel Marketing
Time is money. You’ve heard it before, and nowhere is it more true than in the world modern of marketing. As time passes between inception and delivery, marketing campaigns lose their impact, hemorrhage budget dollars, and struggle to reach ROI goals. Lengthy cycle...
by Alayna Frankenberry | Nov 15, 2016 | Brand Marketing, Branding, Digital Asset Management, Franchise Brand Management
Did you know that there are over 800,000 franchise locations in the United States alone? If you can think of a product or service, there’s probably a franchise for it. Hotels, haircuts, supplements and sandwiches — in every region and every industry, successful...
by Vincent VanOss | Sep 2, 2016 | Digital Asset Management
Given all the social media and business intelligence space devoted to better methods of marketing, one absolute keeps rising to the top: Companies need to be more efficient in their global brand management. One of the best solutions to achieve this is by utilizing...
by Vincent VanOss | Aug 26, 2016 | Digital Asset Management, Global Brand Management
The term “data management” is getting a lot of attention these days, as more and more companies realize the value of the data that they own. From client contact information to shopping habits to personal identification numbers, the data you have about clients – and...
by Vincent VanOss | Aug 26, 2016 | Digital Asset Management
As businesses scramble to find every advantage they can in an increasingly competitive world, one topic that keeps popping up is “digital asset management.” That’s sometimes followed by the unnerving question, “Am I managing my company’s digital assets properly?” For...
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