by David Kindervater | Apr 1, 2021 | Financial Services Brand Management |
Marketing in the financial services industry is a highly-regulated practice. So, when credit unions prepare to advertise their products and services, they’re faced with some important questions—regardless of the marketing channel they use. What advertising... 
by David Kindervater | Mar 9, 2021 | Brand Marketing, Marketing Automation |
Location, location, location. You may have heard this phrase from a realtor emphasizing the value of a house or building based on its whereabouts. But did you know it can also apply to your brand’s marketing strategy? Geo-targeted marketing, aka location-based... 
by David Kindervater | Feb 16, 2021 | Brand Management Software, Brand Marketing |
The year 2020 forced brands to re-examine their identity and direction. They had to create brand marketing strategies that better served their customer’s changing needs. But it wasn’t like brands had an option. At least not if they wanted to stay in business. As... 
by David Kindervater | Oct 29, 2020 | Brand Marketing, Marketing Automation |
‘Tis the season once again for holiday shopping. To find success in selling more of your products and services, it helps to know how much holiday shopping has changed over the past few years. Gone are the days of heading to the mall to browse for gifts for your... 
by David Kindervater | Oct 6, 2020 | Brand Marketing, Insurance Marketing |
As an insurance marketer, your brand is your business. It’s how your customers—and the world in general—perceive you. To build a strong brand, you need to follow certain guidelines to achieve success. Here’s why (and how) a strong brand serves as the key...