by David Kindervater | Jul 13, 2021 | Brand Marketing, Financial Services Brand Management, Global Brand Management |
Financial services marketing has traditionally been a somewhat bland business offering—at least as far as consumers are concerned. But that’s exactly why modern-day marketing tactics have had to adapt—to meet people’s ever-changing needs. Fintech answers... 
by David Kindervater | Jun 29, 2021 | Brand Marketing |
For auto industry marketers, there have been some important changes to negotiate over the past year. COVID-19 caused a decrease in sales and changed car dealership marketing habits. But there’s good news. As the world begins to “reopen,” more people... 
by David Kindervater | Apr 27, 2021 | Brand Management Software, Hotel Brand Management |
When you’re marketing for hospitality and tourism, your goal is to create a foundation of loyal, satisfied customers. Of course, that’s easier said than done. You have to know what your patrons need before they do. That means placing a priority on customer... 
by David Kindervater | Apr 1, 2021 | Financial Services Brand Management |
Marketing in the financial services industry is a highly-regulated practice. So, when credit unions prepare to advertise their products and services, they’re faced with some important questions—regardless of the marketing channel they use. What advertising... 
by David Kindervater | Mar 9, 2021 | Brand Marketing, Marketing Automation |
Location, location, location. You may have heard this phrase from a realtor emphasizing the value of a house or building based on its whereabouts. But did you know it can also apply to your brand’s marketing strategy? Geo-targeted marketing, aka location-based...