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Marketing for Hospitality and Tourism: A 7-Step Roadmap to Success

Marketing for Hospitality and Tourism: A 7-Step Roadmap to Success

by David Kindervater | Apr 27, 2021 | Brand Management Software, Hotel Brand Management | 1 comment

When you’re marketing for hospitality and tourism, your goal is to create a foundation of loyal, satisfied customers. Of course, that’s easier said than done. You have to know what your patrons need before they do. That means placing a priority on customer...
Evolution of Brand Management: What You Need to Know in 2021

Evolution of Brand Management: What You Need to Know in 2021

by David Kindervater | Feb 16, 2021 | Brand Management Software, Brand Marketing | 0 comments

The year 2020 forced brands to re-examine their identity and direction. They had to create brand marketing strategies that better served their customer’s changing needs. But it wasn’t like brands had an option. At least not if they wanted to stay in business. As...
Build Your Brand with a Brand Management Software Platform

Build Your Brand with a Brand Management Software Platform

by David Kindervater | Nov 7, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing | 9 comments

Building your brand takes time. You’re determining your target audiences. You’re defining the benefits your brand offers. And you’re establishing your brand voice. Plus you’re always working to staying ahead of your competitors. But you have to...
7 Traits of the Best Digital Asset Management System

7 Traits of the Best Digital Asset Management System

by David Kindervater | Oct 29, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management | 28 comments

When it comes to sharing your brand’s digital marketing assets, how efficient are you? Are you still emailing files to distributed marketers and personnel that need them—or do you have the best digital asset management system in place to expertly organize and...
Financial Services Marketing: 7 Insider Secrets

Financial Services Marketing: 7 Insider Secrets

by David Kindervater | Oct 15, 2019 | Brand Management Software, Financial Services Brand Management, Global Brand Management | 16 comments

The financial services industry is caught between traditional and modern-day marketing methods. On one hand, the world has gone predominantly digital and financial services marketing needs to keep up. At the same time, the industry still relies heavily on offline...
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Recent Posts from BlueSky ETO

  • Fintech Marketing Strategy: 10 Ways to Build Your Financial Brand July 13, 2021
  • The Essential Guide to Car Dealership Marketing June 29, 2021
  • Marketing for Hospitality and Tourism: A 7-Step Roadmap to Success April 27, 2021
  • Credit Union Marketing Compliance: What You Need to Know April 1, 2021
  • Geo-Targeted Marketing: What is it and How Can it Help Your Brand? March 9, 2021

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