by David Kindervater | Apr 27, 2021 | Brand Management Software, Hotel Brand Management |
When you’re marketing for hospitality and tourism, your goal is to create a foundation of loyal, satisfied customers. Of course, that’s easier said than done. You have to know what your patrons need before they do. That means placing a priority on customer... 
by David Kindervater | Feb 16, 2021 | Brand Management Software, Brand Marketing |
The year 2020 forced brands to re-examine their identity and direction. They had to create brand marketing strategies that better served their customer’s changing needs. But it wasn’t like brands had an option. At least not if they wanted to stay in business. As... 
by David Kindervater | Nov 7, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing |
Building your brand takes time. You’re determining your target audiences. You’re defining the benefits your brand offers. And you’re establishing your brand voice. Plus you’re always working to staying ahead of your competitors. But you have to... 
by David Kindervater | Oct 29, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management |
When it comes to sharing your brand’s digital marketing assets, how efficient are you? Are you still emailing files to distributed marketers and personnel that need them—or do you have the best digital asset management system in place to expertly organize and... 
by David Kindervater | Oct 15, 2019 | Brand Management Software, Financial Services Brand Management, Global Brand Management |
The financial services industry is caught between traditional and modern-day marketing methods. On one hand, the world has gone predominantly digital and financial services marketing needs to keep up. At the same time, the industry still relies heavily on offline...