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Evolution of Brand Management: What You Need to Know in 2021

Evolution of Brand Management: What You Need to Know in 2021

by David Kindervater | Feb 16, 2021 | Brand Management Software, Brand Marketing | 0 comments

The year 2020 forced brands to re-examine their identity and direction. They had to create brand marketing strategies that better served their customer’s changing needs. But it wasn’t like brands had an option. At least not if they wanted to stay in business. As...
Build Your Brand with a Brand Management Software Platform

Build Your Brand with a Brand Management Software Platform

by David Kindervater | Nov 7, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing | 9 comments

Building your brand takes time. You’re determining your target audiences. You’re defining the benefits your brand offers. And you’re establishing your brand voice. Plus you’re always working to staying ahead of your competitors. But you have to...
7 Traits of the Best Digital Asset Management System

7 Traits of the Best Digital Asset Management System

by David Kindervater | Oct 29, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management | 26 comments

When it comes to sharing your brand’s digital marketing assets, how efficient are you? Are you still emailing files to distributed marketers and personnel that need them—or do you have the best digital asset management system in place to expertly organize and...
Financial Services Marketing: 7 Insider Secrets

Financial Services Marketing: 7 Insider Secrets

by David Kindervater | Oct 15, 2019 | Brand Management Software, Financial Services Brand Management, Global Brand Management | 16 comments

The financial services industry is caught between traditional and modern-day marketing methods. On one hand, the world has gone predominantly digital and financial services marketing needs to keep up. At the same time, the industry still relies heavily on offline...
8 Key Benefits of a Brand Management Platform

8 Key Benefits of a Brand Management Platform

by David Kindervater | Oct 8, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management | 18 comments

From direct mail to digital ads and printed collateral, your modern-day marketing goal is to present your brand consistently and strategically regardless of how many locations you have to account for. A brand management platform can be your competitive advantage if...
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Recent Posts from BlueSky ETO

  • Evolution of Brand Management: What You Need to Know in 2021 February 16, 2021
  • Holiday Marketing Campaigns: Here’s Your Brand’s Can’t-Miss Multichannel Strategy October 29, 2020
  • Why a Strong Brand is Key to Your Insurance Marketing Strategy October 6, 2020
  • How Real Estate Marketing Automation Creates Personalized Experiences March 25, 2020
  • How Experiential Marketing Differs from Traditional Marketing March 3, 2020

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