by David Kindervater | Dec 4, 2018 | Brand Marketing, Franchise Brand Management |
Your franchise business faces unique challenges when it comes to creating and distributing marketing materials. As a franchise marketer, you need solutions that build a strong brand to recruit and retain customers. You also need to support your franchisees, who have... 
by David Kindervater | Nov 13, 2018 | B2B Marketing, Brand Marketing |
Smart marketers know they can’t create a successful campaign based on a hunch anymore. Many of the traditional marketing approaches that worked in the past won’t cut it as modern-day methods. There has to be a better way. The good news? There is a better... 
by David Kindervater | Nov 5, 2018 | Brand Marketing, Digital Asset Management |
As a smart marketer, you know what’s important when it comes to managing a brand. You need to decide what technology to use. There needs to be enough money in your budget to work with. You should be in tune with your customers and their ever-changing behaviors.... 
by David Kindervater | Oct 2, 2018 | Brand Marketing, Franchise Brand Management |
As a franchise owner, the secret to success lies in setting goals for your business—goals that are specific, measurable, achievable, relevant, and time-bound. This enables your business to improve, grow, and become more profitable. One of the most important goals... 
by David Kindervater | Sep 18, 2018 | Brand Marketing, Franchise Brand Management, Global Brand Management |
If you’ve seen the hit AMC television series “Mad Men,” you have a pretty good idea what the advertising industry was like in the 1960s. Smoky boardrooms, three-martini lunches, and rakish male ad execs were the norm. The business was full of arrogance and...