by David Kindervater | Feb 19, 2019 | Brand Marketing |
Your brand identity is more than a logo or a visual identification. It’s how someone perceives your product, service, experience, or organization. It’s how they feel about it. David Ogilvy, well known as the “Father of Advertising,” defined a brand as “the... 
by David Kindervater | Feb 12, 2019 | Brand Marketing, Digital Asset Management, Franchise Brand Management, Local Marketing Automation |
You work hard to create a marketing strategy that helps your customers solve their problems. Each of your marketing channels needs a consistent voice and imagery that builds brand equity. You need to centralize your brand’s communication efforts while at the... 
by David Kindervater | Jan 3, 2019 | Brand Marketing, Digital Asset Management, Franchise Brand Management |
Are you tired of relying on outdated data and old methods to manage your modern-day marketing campaigns? Consider marketing resource management software. The benefits are abundant and the results remarkable if you choose wisely. This strategic solution ensures brand... 
by David Kindervater | Dec 4, 2018 | Brand Marketing, Franchise Brand Management |
Your franchise business faces unique challenges when it comes to creating and distributing marketing materials. As a franchise marketer, you need solutions that build a strong brand to recruit and retain customers. You also need to support your franchisees, who have... 
by David Kindervater | Nov 13, 2018 | B2B Marketing, Brand Marketing |
Smart marketers know they can’t create a successful campaign based on a hunch anymore. Many of the traditional marketing approaches that worked in the past won’t cut it as modern-day methods. There has to be a better way. The good news? There is a better...