by David Kindervater | Feb 16, 2021 | Brand Management Software, Brand Marketing |
The year 2020 forced brands to re-examine their identity and direction. They had to create brand marketing strategies that better served their customer’s changing needs. But it wasn’t like brands had an option. At least not if they wanted to stay in business. As... 
by David Kindervater | Oct 29, 2020 | Brand Marketing, Marketing Automation |
‘Tis the season once again for holiday shopping. To find success in selling more of your products and services, it helps to know how much holiday shopping has changed over the past few years. Gone are the days of heading to the mall to browse for gifts for your... 
by David Kindervater | Oct 6, 2020 | Brand Marketing, Insurance Marketing |
As an insurance marketer, your brand is your business. It’s how your customers—and the world in general—perceive you. To build a strong brand, you need to follow certain guidelines to achieve success. Here’s why (and how) a strong brand serves as the key... 
by David Kindervater | Mar 3, 2020 | Brand Marketing |
With so many brands vying for the attention of consumers these days, it’s difficult to find just the right manner of marketing your business. You probably want to mix the latest digital capabilities with tried-and-true traditional marketing methods. But what... 
by David Kindervater | Feb 13, 2020 | Brand Marketing |
The modern-day hotel industry is ultracompetitive and ever-changing. U.S. hotel bookings in 2019 were over $185 billion, and that number is on the rise. It’s a thriving industry. Yet hotel guests are expecting more for their money than ever before. If you...