by David Kindervater | Oct 8, 2019 | Brand Marketing, Digital Asset Management, Franchise Brand Management |
From direct mail to digital ads and printed collateral, your modern-day marketing goal is to present your brand consistently and strategically regardless of how many locations you have to account for. A brand management platform can be your competitive advantage if... 
by David Kindervater | Sep 26, 2019 | Brand Marketing |
Distributed marketing teams need to be in sync for a brand to run campaigns that are not only efficient, but also cost-effective. Web to print services allow you and your fellow marketers to accomplish that. Plus, this brand of “remote publishing” allows... 
by David Kindervater | Sep 25, 2019 | Brand Marketing |
One of the biggest differences between a good brand and a great one is consistency. Your brand is the way people perceive you. It’s how they think and feel when they hear your name or see your logo. But it takes time to build your brand—and it requires... 
by David Kindervater | Jul 25, 2019 | Brand Marketing |
A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That’s why many franchise... 
by David Kindervater | Jul 18, 2019 | Brand Marketing |
As a marketing executive, you know it takes time to build your brand. It’s a process that evolves as your business grows. Plus it depends on what type of business you’re involved in. Take the case of Apple and Samsung. Apple took many years to develop...