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Fintech Marketing Strategy: 10 Ways to Build Your Financial Brand

Fintech Marketing Strategy: 10 Ways to Build Your Financial Brand

by David Kindervater | Jul 13, 2021 | Brand Marketing, Financial Services Brand Management, Global Brand Management | 1 comment

Financial services marketing has traditionally been a somewhat bland business offering—at least as far as consumers are concerned. But that’s exactly why modern-day marketing tactics have had to adapt—to meet people’s ever-changing needs. Fintech answers...
The Essential Guide to Car Dealership Marketing

The Essential Guide to Car Dealership Marketing

by David Kindervater | Jun 29, 2021 | Brand Marketing | 4 comments

For auto industry marketers, there have been some important changes to negotiate over the past year. COVID-19 caused a decrease in sales and changed car dealership marketing habits. But there’s good news. As the world begins to “reopen,” more people...
Geo-Targeted Marketing: What is it and How Can it Help Your Brand?

Geo-Targeted Marketing: What is it and How Can it Help Your Brand?

by David Kindervater | Mar 9, 2021 | Brand Marketing, Marketing Automation | 0 comments

Location, location, location. You may have heard this phrase from a realtor emphasizing the value of a house or building based on its whereabouts. But did you know it can also apply to your brand’s marketing strategy? Geo-targeted marketing, aka location-based...
Evolution of Brand Management: What You Need to Know in 2021

Evolution of Brand Management: What You Need to Know in 2021

by David Kindervater | Feb 16, 2021 | Brand Management Software, Brand Marketing | 0 comments

The year 2020 forced brands to re-examine their identity and direction. They had to create brand marketing strategies that better served their customer’s changing needs. But it wasn’t like brands had an option. At least not if they wanted to stay in business. As...
Holiday Marketing Campaigns: Here’s Your Brand’s Can’t-Miss Multichannel Strategy

Holiday Marketing Campaigns: Here’s Your Brand’s Can’t-Miss Multichannel Strategy

by David Kindervater | Oct 29, 2020 | Brand Marketing, Marketing Automation | 0 comments

‘Tis the season once again for holiday shopping. To find success in selling more of your products and services, it helps to know how much holiday shopping has changed over the past few years. Gone are the days of heading to the mall to browse for gifts for your...
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Recent Posts from BlueSky ETO

  • Fintech Marketing Strategy: 10 Ways to Build Your Financial Brand July 13, 2021
  • The Essential Guide to Car Dealership Marketing June 29, 2021
  • Marketing for Hospitality and Tourism: A 7-Step Roadmap to Success April 27, 2021
  • Credit Union Marketing Compliance: What You Need to Know April 1, 2021
  • Geo-Targeted Marketing: What is it and How Can it Help Your Brand? March 9, 2021

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