by David Kindervater | Jan 16, 2020 | Brand Marketing, Financial Services Brand Management |
The financial services industry has been forced to change their marketing strategy to succeed. As a bank marketing manager, many of the traditional methods you’ve used in the past are no longer relevant forms of advertising for many of your customers. Digital... 
by David Kindervater | Dec 24, 2019 | Brand Marketing, Financial Services Brand Management |
Credit unions are an inviting banking option for many consumers. As a non-profit business, they typically offer more attentive customer service, good loans, and lower fees than a traditional bank. In fact, credit unions boast a higher customer satisfaction rate than... 
by David Kindervater | Dec 4, 2019 | Brand Marketing, Franchise Brand Management |
Almost 70% of U.S. households have a dog or cat, and these domesticated animals are living in style. U.S. pet owners spend over $75 billion a year on pet products, according to an American Pet Products Association survey. That includes food, toys, clothes, bedding,... 
by David Kindervater | Nov 14, 2019 | Brand Marketing |
If you’re like many businesses, you’ve got a design team that sends project files and specs to print vendors. In the process, however, you might be sacrificing the ability to integrate all your marketing collateral into one convenient system. In other... 
by David Kindervater | Nov 7, 2019 | Brand Marketing |
Building your brand takes time. You’re determining your target audiences. You’re defining the benefits your brand offers. And you’re establishing your brand voice. Plus you’re always working to staying ahead of your competitors. But you have to...