by Alayna Frankenberry | Aug 22, 2017 | Brand Marketing, Branding, Financial Services Brand Management
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” What does your brand conversation sound like? If you’re saying one thing and consumers are hearing something else, it’s time to improve your franchise brand consistency....
by Alayna Frankenberry | Aug 14, 2017 | Brand Marketing, Recreation Marketing
What do you like to do on your days off? Do you test out your latest driver at your favorite golf course? Do you pack up the RV and head out to your family cabin? Or do you dust off your Marvel comic collection and visit your local sci fi convention with the hopes of...
by Alayna Frankenberry | Aug 7, 2017 | Brand Marketing, Branding, Global Brand Management, Hotel Brand Management
Travelers looking to book a hotel have over 15.5 million rooms to choose from. When searching for the perfect hotel, visitors will find over 700,000 options across the globe—and that’s not counting the thousands of AirBnB homes and condos added every year. Hotel...
by Alayna Frankenberry | Aug 2, 2017 | Brand Marketing, Retail Brand Management
Did you know there are over 3,700,000 retail establishments in the United States alone? Together, these businesses have a GDP impact of $2.6 trillion. It’s easy to understand why. Whether we’re swapping a few wrinkled dollars for a gallon of milk or swiping a credit...
by Alayna Frankenberry | Jul 21, 2017 | Brand Communications, Brand Marketing, Branding
Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” There’s a marketing truism nuzzled into that statement— that while good businesses simply meet a need, great businesses exceed expectations. Like Ford, innovative...
by Alayna Frankenberry | Jun 28, 2017 | Brand Communications, Brand Marketing, Branding
What is a brand? In the words of Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A business’s success is built on decisions,...
Brand Consistency for Financial Brand Managers: Tips and Strategies
Recreation Marketing: What Is It and What Makes It Unique?
Hotel Marketing 101: Your Room Key to Better Brand Compliance
10 Retail Marketing Strategies for Improved Reach and ROI
Creative Marketing Strategies AND Brand Compliance: How to Have It All