by David Kindervater | Aug 7, 2018 | Brand Marketing, Local Marketing Automation |
The phrase “localized marketing” brings to mind a small business working to attract a regional community of customers. Most of us imagine the mom and pop store whose primary focus is to sell to their neighboring clientele. While that may be true to a... 
by David Kindervater | Jul 31, 2018 | Brand Marketing |
Is your personalized marketing strategy cutting it? Personalization has changed the face of marketing. It targets current and prospective customers by appealing to their preferences and interests, and it increases the odds of engagement and conversions. Some marketers... 
by David Kindervater | Jun 14, 2018 | Brand Marketing |
It seems as though productivity experts are everywhere. Many offer valuable tips on how to become more efficient and make better use of your time. For example, from the moment you get up in the morning until the time you shut it down at night, you’re offered... 
by David Kindervater | Jun 12, 2018 | Agency Brand Management Tools, Brand Marketing, Global Brand Management |
As a marketing executive, you know how important brand compliance is for your organization. It’s not only about getting everyone on board with your marketing plan, it’s also about giving them the tools they need to be successful. And when their success... 
by David Kindervater | May 21, 2018 | Agency Brand Management Tools, Brand Marketing |
As a marketing executive, your goals are clear. Your brand has an identity. And you have a compelling brand story to tell. But you need the tools to make it run like a well-oiled marketing machine. Then you can increase sales, gather higher-quality leads, and gain an...