by David Kindervater | Oct 2, 2018 | Brand Marketing, Franchise Brand Management |
As a franchise owner, the secret to success lies in setting goals for your business—goals that are specific, measurable, achievable, relevant, and time-bound. This enables your business to improve, grow, and become more profitable. One of the most important goals... 
by David Kindervater | Sep 18, 2018 | Brand Marketing, Franchise Brand Management, Global Brand Management |
If you’ve seen the hit AMC television series “Mad Men,” you have a pretty good idea what the advertising industry was like in the 1960s. Smoky boardrooms, three-martini lunches, and rakish male ad execs were the norm. The business was full of arrogance and... 
by David Kindervater | Sep 11, 2018 | Brand Marketing, Franchise Brand Management, Local Marketing Automation |
As a brand manager, you’re always looking for new ways to streamline and improve your marketing efforts. You need banners, signs, promotional items, and digital marketing content for your on-demand projects. Web to print software can help. Automate your... 
by David Kindervater | Aug 7, 2018 | Brand Marketing, Local Marketing Automation |
The phrase “localized marketing” brings to mind a small business working to attract a regional community of customers. Most of us imagine the mom and pop store whose primary focus is to sell to their neighboring clientele. While that may be true to a... 
by David Kindervater | Jul 31, 2018 | Brand Marketing |
Is your personalized marketing strategy cutting it? Personalization has changed the face of marketing. It targets current and prospective customers by appealing to their preferences and interests, and it increases the odds of engagement and conversions. Some marketers...