by Alayna Frankenberry | May 15, 2017 | Agency Brand Management Tools, Brand Communications, Brand Marketing, Branding, Financial Services Brand Management, Franchise Brand Management, Global Brand Management, Retail Brand Management
Want to accomplish more in less time? It would be hard to find a brand manager who doesn’t. Successful brand management is often about making the most of limited resources, and your most limited resource of all is time. However, rushing or cutting corners in an effort...
by Alayna Frankenberry | Mar 6, 2017 | Financial Services Brand Management
Over 3 billion people across the globe now have access to the internet. With that access comes a wealth of knowledge. Consumers are more empowered than ever before to acquire information and discover solutions on their own terms. As they do, the dynamic between...
by Alayna Frankenberry | Mar 3, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Nonprofit Marketing
Effective marketers really know what their customers are looking for. Gone are the days of developing a single message and flooding the media with it until you stumbled onto a lead. Modern marketing is about “knowing” your customers and speaking to them individually....
by Alayna Frankenberry | Jan 26, 2017 | Brand Marketing, Branding, Financial Services Brand Management
With 75.4 million members, millennials have surpassed baby boomers as America’s largest living generation. Though they make up more than a third of the nation’s workforce, millennials are the first group in U.S. history to enter adulthood in worse economic shape than...
by Alayna Frankenberry | Jan 20, 2017 | Financial Services Brand Management
Digital marketing for financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers...
by Alayna Frankenberry | Dec 29, 2016 | Financial Services Brand Management, Local Marketing Automation
In an age of mobile apps and online banking, “People effectively carry a branch in their pocket.” If you spend any time in finance and marketing circles, you’ve likely heard that quote from Bank of America CEO Brian Moynihan before. But while account access may be...
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