by David Kindervater | Jun 18, 2019 | Brand Marketing, Financial Services Brand Management |
Global financial technology (aka fintech) investments hit a record $112 billion in 2018, up 120% from the previous year. The industry is booming and financial marketers are scrambling to keep up with the latest trends. So what does financial brand marketing look like... 
by Alayna Frankenberry | Jan 20, 2018 | Financial Services Brand Management |
Digital marketing for financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers... 
by Alayna Frankenberry | Aug 22, 2017 | Brand Marketing, Financial Services Brand Management |
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” What does your brand conversation sound like? If you’re saying one thing and consumers are hearing something else, it’s time to improve your franchise brand consistency.... 
by Alayna Frankenberry | May 15, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Global Brand Management, Retail Brand Management |
Want to accomplish more in less time? It would be hard to find a brand manager who doesn’t. Successful brand management is often about making the most of limited resources, and your most limited resource of all is time. However, rushing or cutting corners in an effort... 
by Alayna Frankenberry | Mar 6, 2017 | Financial Services Brand Management |
Over 3 billion people across the globe now have access to the internet. With that access comes a wealth of knowledge. Consumers are more empowered than ever before to acquire information and discover solutions on their own terms. As they do, the dynamic between...