by David Kindervater | Jan 16, 2020 | Brand Marketing, Financial Services Brand Management |
The financial services industry has been forced to change their marketing strategy to succeed. As a bank marketing manager, many of the traditional methods you’ve used in the past are no longer relevant forms of advertising for many of your customers. Digital... 
by David Kindervater | Dec 24, 2019 | Brand Marketing, Financial Services Brand Management |
Credit unions are an inviting banking option for many consumers. As a non-profit business, they typically offer more attentive customer service, good loans, and lower fees than a traditional bank. In fact, credit unions boast a higher customer satisfaction rate than... 
by David Kindervater | Oct 15, 2019 | Financial Services Brand Management |
The financial services industry is caught between traditional and modern-day marketing methods. On one hand, the world has gone predominantly digital and financial services needs to keep up. At the same time, the industry still relies heavily on offline... 
by David Kindervater | Jun 18, 2019 | Brand Marketing, Financial Services Brand Management |
Global financial technology (aka fintech) investments hit a record $112 billion in 2018, up 120% from the previous year. The industry is booming and financial marketers are scrambling to keep up with the latest trends. So what does financial brand marketing look like... 
by Alayna Frankenberry | Jan 20, 2018 | Financial Services Brand Management |
Online marketing of financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers...