by David Kindervater | Jan 30, 2020 | Brand Marketing, Financial Services Brand Management, Insurance Marketing |
If your insurance business has multiple locations and remote employees, it can be difficult to get everyone on the same page. That’s especially true when it comes to your marketing messages and materials. Brand management software helps insurance marketers.... 
by David Kindervater | Jan 16, 2020 | Brand Marketing, Financial Services Brand Management |
The financial services industry has been forced to change their marketing strategy to succeed. As a bank marketing manager, many of the traditional methods you’ve used in the past are no longer relevant forms of advertising for many of your customers. Digital... 
by David Kindervater | Dec 24, 2019 | Brand Marketing, Financial Services Brand Management |
Credit unions are an inviting banking option for many consumers. As a non-profit business, they typically offer more attentive customer service, good loans, and lower fees than a traditional bank. In fact, credit unions boast a higher customer satisfaction rate than... 
by David Kindervater | Oct 15, 2019 | Brand Management Software, Financial Services Brand Management, Global Brand Management |
The financial services industry is caught between traditional and modern-day marketing methods. On one hand, the world has gone predominantly digital and financial services marketing needs to keep up. At the same time, the industry still relies heavily on offline... 
by David Kindervater | Jun 18, 2019 | Brand Management Software, Brand Marketing, Financial Services Brand Management |
Global financial technology (aka fintech) investments hit a record $112 billion in 2018, up 120% from the previous year. The industry is booming and financial marketers are scrambling to keep up with the latest trends. So what does financial brand marketing look like...