by David Kindervater | Dec 12, 2019 | Franchise Brand Management |
There are almost 30,000 hotel franchises in the U.S. alone. That means to stand out, you’ll need to market your business as the extra special entity it is. A brand management software platform should be among your top priorities. This cloud-based software... 
by David Kindervater | Dec 4, 2019 | Brand Marketing, Franchise Brand Management |
Almost 70% of U.S. households have a dog or cat, and these domesticated animals are living in style. U.S. pet owners spend over $75 billion a year on pet products, according to an American Pet Products Association survey. That includes food, toys, clothes, bedding,... 
by David Kindervater | Oct 8, 2019 | Brand Marketing, Digital Asset Management, Franchise Brand Management |
From direct mail to digital ads and printed collateral, your modern-day marketing goal is to present your brand consistently and strategically regardless of how many locations you have to account for. A brand management platform can be your competitive advantage if... 
by David Kindervater | Jun 27, 2019 | Franchise Brand Management |
If you’re a franchise marketer, you may feel like you’re lost in the crowd. That’s because approximately one out of every 12 businesses is a franchise business. There are roughly 900,000 franchise businesses in 300 different categories. Together,... 
by David Kindervater | May 7, 2019 | Brand Marketing, Franchise Brand Management |
The success rate for franchises is over 90%. That gives them one of the highest levels of achievement for any type of business—a convincing statistic for aspiring franchisees and a shot of confidence for franchisors. As a franchise marketer, however, you still face...