by David Kindervater | Feb 12, 2019 | Brand Marketing, Digital Asset Management, Franchise Brand Management, Local Marketing Automation |
You work hard to create a marketing strategy that helps your customers solve their problems. Each of your marketing channels needs a consistent voice and imagery that builds brand equity. You need to centralize your brand’s communication efforts while at the... 
by David Kindervater | Jan 22, 2019 | B2B Marketing, Franchise Brand Management, Global Brand Management |
So you’re considering a brand management system — but you haven’t decided if it’s right for your business. A brand asset management system sounds like a good plan—and a wise investment—but you have a variety of important criteria to consider before... 
by David Kindervater | Jan 3, 2019 | Brand Marketing, Digital Asset Management, Franchise Brand Management |
Are you tired of relying on outdated data and old methods to manage your modern-day marketing campaigns? Consider marketing resource management software. The benefits are abundant and the results remarkable if you choose wisely. This strategic solution ensures brand... 
by David Kindervater | Dec 4, 2018 | Brand Marketing, Franchise Brand Management |
Your franchise business faces unique challenges when it comes to creating and distributing marketing materials. As a franchise marketer, you need solutions that build a strong brand to recruit and retain customers. You also need to support your franchisees, who have... 
by David Kindervater | Oct 2, 2018 | Brand Marketing, Franchise Brand Management |
As a franchise owner, the secret to success lies in setting goals for your business—goals that are specific, measurable, achievable, relevant, and time-bound. This enables your business to improve, grow, and become more profitable. One of the most important goals...