by Alayna Frankenberry | Jun 8, 2017 | Brand Marketing, Franchise Brand Management, Global Brand Management
How does your business delegate power to franchisees? If just reading that question caused your anxiety to spike, you’re not alone. One time management study discovered nearly 50% of companies are concerned about their employees’ delegation skills. Despite this, only...
by Alayna Frankenberry | May 18, 2017 | Franchise Brand Management, Global Brand Management, Retail Brand Management
Christmas looks a lot different in Japan than it does in the U.S.— and you’ll find the biggest difference right at the center of the dinner table. Where American families carve their turkey, Japanese families proudly showcase a giant bucket of Kentucky Fried Chicken....
by Alayna Frankenberry | May 15, 2017 | Agency Brand Management Tools, Brand Communications, Brand Marketing, Branding, Financial Services Brand Management, Franchise Brand Management, Global Brand Management, Retail Brand Management
Want to accomplish more in less time? It would be hard to find a brand manager who doesn’t. Successful brand management is often about making the most of limited resources, and your most limited resource of all is time. However, rushing or cutting corners in an effort...
by Alayna Frankenberry | Mar 3, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Nonprofit Marketing
Effective marketers really know what their customers are looking for. Gone are the days of developing a single message and flooding the media with it until you stumbled onto a lead. Modern marketing is about “knowing” your customers and speaking to them individually....
by Alayna Frankenberry | Jan 10, 2017 | Franchise Brand Management, Global Brand Management, Local Marketing Automation
On average, it will take 5-7 impressions before a consumer remembers your brand. What happens when each impression tells a different story? Style, tone, design, placement—when these elements don’t work in harmony across all channels, brand image becomes schizophrenic....
by Alayna Frankenberry | Dec 19, 2016 | Franchise Brand Management, Local Marketing Automation
Few industries evolve as quickly as marketing. In fact, 76% of marketers believe marketing has changed more in the past two years than in the last 50. Franchise marketing is no exception. New technologies introduce new challenges, but they also bring new...
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