by David Kindervater | Dec 12, 2019 | Franchise Brand Management, Global Brand Management, Hotel Brand Management |
There are almost 30,000 hotel franchises in the U.S. alone. That means to stand out, you’ll need to market your business as the extra special entity it is. A brand management software platform should be among your top priorities. This cloud-based software... 
by David Kindervater | Dec 4, 2019 | Brand Marketing, Franchise Brand Management, Veterinary Marketing |
Almost 70% of U.S. households have a dog or cat, and these domesticated animals are living in style. U.S. pet owners spend over $75 billion a year on pet products, according to an American Pet Products Association survey. That includes food, toys, clothes, bedding,... 
by David Kindervater | Oct 8, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management |
From direct mail to digital ads and printed collateral, your modern-day marketing goal is to present your brand consistently and strategically regardless of how many locations you have to account for. A brand management platform can be your competitive advantage if... 
by David Kindervater | Sep 26, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management, Print Marketing |
Distributed marketing teams need to be in sync for a brand to run campaigns that are not only efficient, but also cost-effective. Web to print services allow you and your fellow marketers to accomplish that. Plus, this brand of “remote publishing” allows... 
by David Kindervater | Jul 25, 2019 | Brand Marketing, Franchise Brand Management, Global Brand Management |
A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That’s why many franchise...