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Hospitality Marketing: Why Your Hotel Franchise Needs a Brand Management Solution

Hospitality Marketing: Why Your Hotel Franchise Needs a Brand Management Solution

by David Kindervater | Dec 12, 2019 | Franchise Brand Management, Global Brand Management, Hotel Brand Management | 19 comments

There are almost 30,000 hotel franchises in the U.S. alone. That means to stand out, you’ll need to market your business as the extra special entity it is. A brand management software platform should be among your top priorities. This cloud-based software...
8 Great Marketing Ideas for Veterinary Practices

8 Great Marketing Ideas for Veterinary Practices

by David Kindervater | Dec 4, 2019 | Brand Marketing, Franchise Brand Management, Veterinary Marketing | 9 comments

Almost 70% of U.S. households have a dog or cat, and these domesticated animals are living in style. U.S. pet owners spend over $75 billion a year on pet products, according to an American Pet Products Association survey. That includes food, toys, clothes, bedding,...
8 Key Benefits of a Brand Management Platform

8 Key Benefits of a Brand Management Platform

by David Kindervater | Oct 8, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management | 18 comments

From direct mail to digital ads and printed collateral, your modern-day marketing goal is to present your brand consistently and strategically regardless of how many locations you have to account for. A brand management platform can be your competitive advantage if...
6 Web to Print Services for Distributed Marketing Teams

6 Web to Print Services for Distributed Marketing Teams

by David Kindervater | Sep 26, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management, Print Marketing | 18 comments

Distributed marketing teams need to be in sync for a brand to run campaigns that are not only efficient, but also cost-effective. Web to print services allow you and your fellow marketers to accomplish that. Plus, this brand of “remote publishing” allows...
How Local Franchise Marketing Builds a Strong Brand

How Local Franchise Marketing Builds a Strong Brand

by David Kindervater | Jul 25, 2019 | Brand Marketing, Franchise Brand Management, Global Brand Management | 19 comments

A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That’s why many franchise...
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Recent Posts from BlueSky ETO

  • Holiday Marketing Campaigns: Here’s Your Brand’s Can’t-Miss Multichannel Strategy October 29, 2020
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  • How Experiential Marketing Differs from Traditional Marketing March 3, 2020
  • Hotel Marketing: How to Combine Digital with Direct Mail February 13, 2020

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