by David Kindervater | May 21, 2018 | Agency Brand Management Tools, Brand Marketing |
As a marketing executive, your goals are clear. Your brand has an identity. And you have a compelling brand story to tell. But you need the tools to make it run like a well-oiled marketing machine. Then you can increase sales, gather higher-quality leads, and gain an...
by Alayna Frankenberry | Jul 21, 2017 | Agency Brand Management Tools, Brand Marketing |
Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” There’s a marketing truism nuzzled into that statement— that while good businesses simply meet a need, great businesses exceed expectations. Like Ford, innovative...
by Alayna Frankenberry | May 29, 2017 | Agency Brand Management Tools, Brand Marketing |
Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results...
by Alayna Frankenberry | May 12, 2017 | Agency Brand Management Tools, Brand Marketing, Local Marketing Automation |
“Work smarter, not harder.” The phrase is a favorite of marketing agency executives, and for good reason. Who wouldn’t want to wow their clients with increased engagement, leads, and revenue without added stress and extra hours? But increased efficiency takes more...
by Alayna Frankenberry | May 8, 2017 | Agency Brand Management Tools, Brand Marketing, Digital Asset Management |
Time is money. You’ve heard it before, and nowhere is it more true than in the world modern of marketing. As time passes between inception and delivery, marketing campaigns lose their impact, hemorrhage budget dollars, and struggle to reach ROI goals. Lengthy cycle...
