by David Kindervater | Jun 12, 2018 | Agency Brand Management Tools, Brand Marketing, Global Brand Management |
As a marketing executive, you know how important brand compliance is for your organization. It’s not only about getting everyone on board with your marketing plan, it’s also about giving them the tools they need to be successful. And when their success... 
by David Kindervater | May 21, 2018 | Agency Brand Management Tools, Brand Marketing |
As a marketing executive, your goals are clear. Your brand has an identity. And you have a compelling brand story to tell. But you need the tools to make it run like a well-oiled marketing machine. Then you can increase sales, gather higher-quality leads, and gain an... 
by David Kindervater | Apr 10, 2018 | Agency Brand Management Tools, Brand Marketing |
Consistency is important to any successful marketing strategy. Research shows that presenting a brand consistently results in a 20% increase in revenue. But maintaining consistency with your brand across all your marketing channels can be difficult. The same goes for... 
by Alayna Frankenberry | Jul 21, 2017 | Agency Brand Management Tools, Brand Marketing |
Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” There’s a marketing truism nuzzled into that statement— that while good businesses simply meet a need, great businesses exceed expectations. Like Ford, innovative... 
by Alayna Frankenberry | May 29, 2017 | Agency Brand Management Tools, Brand Marketing |
Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results...