by Alayna Frankenberry | Oct 16, 2017 | Brand Marketing, Global Brand Management, Retail Brand Management
“Luxury is a state of mind.” – L’Wren Scott How do you sell a state of mind? Every day, luxury marketing experts ask themselves this question. While they may be stocking sportscars or skincare, what they’re really selling is a...
by Alayna Frankenberry | Aug 7, 2017 | Brand Marketing, Branding, Global Brand Management, Hotel Brand Management
Travelers looking to book a hotel have over 15.5 million rooms to choose from. When searching for the perfect hotel, visitors will find over 700,000 options across the globe—and that’s not counting the thousands of AirBnB homes and condos added every year. Hotel...
by Alayna Frankenberry | Jun 8, 2017 | Brand Marketing, Franchise Brand Management, Global Brand Management
How does your business delegate power to franchisees? If just reading that question caused your anxiety to spike, you’re not alone. One time management study discovered nearly 50% of companies are concerned about their employees’ delegation skills. Despite this, only...
by Alayna Frankenberry | Jun 2, 2017 | B2B Marketing, Brand Marketing, Global Brand Management, Local Marketing Automation
The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. As more...
by Alayna Frankenberry | May 18, 2017 | Franchise Brand Management, Global Brand Management, Retail Brand Management
Christmas looks a lot different in Japan than it does in the U.S.— and you’ll find the biggest difference right at the center of the dinner table. Where American families carve their turkey, Japanese families proudly showcase a giant bucket of Kentucky Fried Chicken....
by Alayna Frankenberry | May 15, 2017 | Agency Brand Management Tools, Brand Communications, Brand Marketing, Branding, Financial Services Brand Management, Franchise Brand Management, Global Brand Management, Retail Brand Management
Want to accomplish more in less time? It would be hard to find a brand manager who doesn’t. Successful brand management is often about making the most of limited resources, and your most limited resource of all is time. However, rushing or cutting corners in an effort...
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