by David Kindervater | Sep 18, 2018 | Brand Marketing, Franchise Brand Management, Global Brand Management |
If you’ve seen the hit AMC television series “Mad Men,” you have a pretty good idea what the advertising industry was like in the 1960s. Smoky boardrooms, three-martini lunches, and rakish male ad execs were the norm. The business was full of arrogance and... 
by David Kindervater | Jun 12, 2018 | Agency Brand Management Tools, Brand Marketing, Global Brand Management |
As a marketing executive, you know how important brand compliance is for your organization. It’s not only about getting everyone on board with your marketing plan, it’s also about giving them the tools they need to be successful. And when their success... 
by David Kindervater | May 8, 2018 | Brand Marketing, Global Brand Management |
Is your design team stressed with creating dozens or maybe even hundreds of ad variations each month? It happens when local marketers need customized content. Graphic artists often find themselves overwhelmed with reworking multiple versions of the same digital ad or... 
by Alayna Frankenberry | Oct 16, 2017 | Brand Marketing, Global Brand Management, Retail Brand Management |
How do you sell a state of mind? Every day, luxury marketing experts ask themselves this question. While they may be stocking sportscars or skincare, what they’re really selling is a lifestyle—and plenty of us are buying in. Affluent consumers comprise 20% of... 
by Alayna Frankenberry | Aug 7, 2017 | Brand Marketing, Global Brand Management, Hotel Brand Management |
Travelers looking to book a hotel can choose from over 15.5 million rooms. When searching for the perfect hotel, visitors will find over 700,000 options across the globe—and that’s not counting the thousands of AirBnB homes and condos added every year. Hotel brands...