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Hospitality Marketing: Why Your Hotel Franchise Needs a Brand Management Solution

Hospitality Marketing: Why Your Hotel Franchise Needs a Brand Management Solution

by David Kindervater | Dec 12, 2019 | Franchise Brand Management, Global Brand Management, Hotel Brand Management | 19 comments

There are almost 30,000 hotel franchises in the U.S. alone. That means to stand out, you’ll need to market your business as the extra special entity it is. A brand management software platform should be among your top priorities. This cloud-based software...
Financial Services Marketing: 7 Insider Secrets

Financial Services Marketing: 7 Insider Secrets

by David Kindervater | Oct 15, 2019 | Brand Management Software, Financial Services Brand Management, Global Brand Management | 16 comments

The financial services industry is caught between traditional and modern-day marketing methods. On one hand, the world has gone predominantly digital and financial services marketing needs to keep up. At the same time, the industry still relies heavily on offline...
5 Reasons Why Brand Consistency Matters

5 Reasons Why Brand Consistency Matters

by David Kindervater | Sep 25, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Global Brand Management | 14 comments

One of the biggest differences between a good brand and a great one is consistency. Your brand is the way people perceive you. It’s how they think and feel when they hear your name or see your logo. But it takes time to build your brand—and it requires...
How Local Franchise Marketing Builds a Strong Brand

How Local Franchise Marketing Builds a Strong Brand

by David Kindervater | Jul 25, 2019 | Brand Marketing, Franchise Brand Management, Global Brand Management | 19 comments

A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That’s why many franchise...
How to Build Your Brand with Marketing Operations Management Software

How to Build Your Brand with Marketing Operations Management Software

by David Kindervater | Jul 18, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Global Brand Management | 8 comments

As a marketing executive, you know it takes time to build your brand. It’s a process that evolves as your business grows. Plus it depends on what type of business you’re involved in. Take the case of Apple and Samsung. Apple took many years to develop...
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Recent Posts from BlueSky ETO

  • Holiday Marketing Campaigns: Here’s Your Brand’s Can’t-Miss Multichannel Strategy October 29, 2020
  • Why a Strong Brand is Key to Your Insurance Marketing Strategy October 6, 2020
  • How Real Estate Marketing Automation Creates Personalized Experiences March 25, 2020
  • How Experiential Marketing Differs from Traditional Marketing March 3, 2020
  • Hotel Marketing: How to Combine Digital with Direct Mail February 13, 2020

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