by David Kindervater | Jul 13, 2021 | Brand Marketing, Financial Services Brand Management, Global Brand Management |
Financial services marketing has traditionally been a somewhat bland business offering—at least as far as consumers are concerned. But that’s exactly why modern-day marketing tactics have had to adapt—to meet people’s ever-changing needs. Fintech answers... 
by David Kindervater | Dec 12, 2019 | Franchise Brand Management, Global Brand Management, Hotel Brand Management |
There are almost 30,000 hotel franchises in the U.S. alone. That means to stand out, you’ll need to market your business as the extra special entity it is. A brand management software platform should be among your top priorities. This cloud-based software... 
by David Kindervater | Oct 15, 2019 | Brand Management Software, Financial Services Brand Management, Global Brand Management |
The financial services industry is caught between traditional and modern-day marketing methods. On one hand, the world has gone predominantly digital and financial services marketing needs to keep up. At the same time, the industry still relies heavily on offline... 
by David Kindervater | Sep 25, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Global Brand Management |
One of the biggest differences between a good brand and a great one is consistency. Your brand is the way people perceive you. It’s how they think and feel when they hear your name or see your logo. But it takes time to build your brand—and it requires... 
by David Kindervater | Jul 25, 2019 | Brand Marketing, Franchise Brand Management, Global Brand Management |
A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That’s why many franchise...