by David Kindervater | Jun 12, 2018 | Agency Brand Management Tools, Brand Marketing, Global Brand Management |
As a marketing executive, you know how important brand compliance is for your organization. It’s not only about getting everyone on board with your marketing plan, it’s also about giving them the tools they need to be successful. And when their success... 
by Alayna Frankenberry | Oct 16, 2017 | Brand Marketing, Global Brand Management, Retail Brand Management |
How do you sell a state of mind? Every day, luxury marketing experts ask themselves this question. While they may be stocking sportscars or skincare, what they’re really selling is a lifestyle—and plenty of us are buying in. Affluent consumers comprise 20% of... 
by Alayna Frankenberry | Aug 7, 2017 | Brand Marketing, Global Brand Management, Hotel Brand Management |
Travelers looking to book a hotel can choose from over 15.5 million rooms. When searching for the perfect hotel, visitors will find over 700,000 options across the globe—and that’s not counting the thousands of AirBnB homes and condos added every year. Hotel brands... 
by Alayna Frankenberry | Jun 28, 2017 | Brand Marketing, Global Brand Management, Hotel Brand Management, Recreation Marketing, Retail Brand Management |
What is a brand? In the words of Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A business’s success is built on decisions,... 
by Alayna Frankenberry | Jun 8, 2017 | Brand Marketing, Franchise Brand Management, Global Brand Management |
How does your business delegate franchise control? If just reading that question caused your anxiety to spike, you’re not alone. One time management study discovered nearly 50% of companies express concern about their employees’ delegation skills. Despite this, only...