by David Kindervater | Jul 2, 2019 | Brand Management Software, Brand Marketing, Local Marketing Automation |
Modern-day marketers love marketing automation. And why not? It simplifies repetitive tasks like sending email responses, posting to social media, and completing various other website actions. It saves time, money, and frustration, and helps make marketers’... by David Kindervater | Feb 19, 2019 | Brand Marketing, Local Marketing Automation |
Your brand identity is more than a logo or a visual identification. It’s how someone perceives your product, service, experience, or organization. It’s how they feel about it. David Ogilvy, well known as the “Father of Advertising,” defined a brand as “the... by David Kindervater | Feb 12, 2019 | Brand Marketing, Digital Asset Management, Franchise Brand Management, Global Brand Management, Local Marketing Automation |
You work hard to create a marketing strategy that helps your customers solve their problems. Each of your marketing channels needs a consistent voice and imagery that builds brand equity. You need to centralize your brand’s communication efforts while at the... by David Kindervater | Sep 11, 2018 | Brand Management Software, Brand Marketing, Franchise Brand Management, Local Marketing Automation, Print Marketing |
As a brand manager, you’re always looking for new ways to streamline and improve your marketing efforts. You need banners, signs, promotional items, and digital marketing content for your on-demand projects. Web to print software can help. Automate your... by David Kindervater | Aug 7, 2018 | Brand Marketing, Local Marketing Automation, Marketing Automation |
The phrase “localized marketing” brings to mind a small business working to attract a regional community of customers. Most of us imagine the mom and pop store whose primary focus is to sell to their neighboring clientele. While that may be true to a...