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How to Quickly Define Marketing Automation

How to Quickly Define Marketing Automation

by David Kindervater | Jul 2, 2019 | Brand Management Software, Brand Marketing, Local Marketing Automation | 12 comments

Modern-day marketers love marketing automation. And why not? It simplifies repetitive tasks like sending email responses, posting to social media, and completing various other website actions. It saves time, money, and frustration, and helps make marketers’...
5 Signs You’ve Lost Control of Your Brand Image (and How to Get It Back)

5 Signs You’ve Lost Control of Your Brand Image (and How to Get It Back)

by David Kindervater | Feb 19, 2019 | Brand Marketing, Local Marketing Automation | 16 comments

Your brand identity is more than a logo or a visual identification. It’s how someone perceives your product, service, experience, or organization. It’s how they feel about it. David Ogilvy, well known as the “Father of Advertising,” defined a brand as “the...
7 Factors Affecting Online Brand Management

7 Factors Affecting Online Brand Management

by David Kindervater | Feb 12, 2019 | Brand Marketing, Digital Asset Management, Franchise Brand Management, Global Brand Management, Local Marketing Automation | 30 comments

You work hard to create a marketing strategy that helps your customers solve their problems. Each of your marketing channels needs a consistent voice and imagery that builds brand equity. You need to centralize your brand’s communication efforts while at the...
10 Reasons Brand Managers Love Web to Print Software

10 Reasons Brand Managers Love Web to Print Software

by David Kindervater | Sep 11, 2018 | Brand Management Software, Brand Marketing, Franchise Brand Management, Local Marketing Automation, Print Marketing | 39 comments

As a brand manager, you’re always looking for new ways to streamline and improve your marketing efforts. You need banners, signs, promotional items, and digital marketing content for your on-demand projects. Web to print software can help. Automate your...
Localized Marketing: It’s Not Just for Small Businesses

Localized Marketing: It’s Not Just for Small Businesses

by David Kindervater | Aug 7, 2018 | Brand Marketing, Local Marketing Automation, Marketing Automation | 38 comments

The phrase “localized marketing” brings to mind a small business working to attract a regional community of customers. Most of us imagine the mom and pop store whose primary focus is to sell to their neighboring clientele. While that may be true to a...
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Recent Posts from BlueSky ETO

  • Evolution of Brand Management: What You Need to Know in 2021 February 16, 2021
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  • Why a Strong Brand is Key to Your Insurance Marketing Strategy October 6, 2020
  • How Real Estate Marketing Automation Creates Personalized Experiences March 25, 2020
  • How Experiential Marketing Differs from Traditional Marketing March 3, 2020

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