by Alayna Frankenberry | Jun 2, 2017 | B2B Marketing, Brand Marketing, Global Brand Management, Local Marketing Automation
The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. As more...
by Alayna Frankenberry | May 12, 2017 | Agency Brand Management Tools, Brand Marketing, Local Marketing Automation
“Work smarter, not harder.” The phrase is a favorite of marketing agency executives, and for good reason. Who wouldn’t want to wow their clients with increased engagement, leads, and revenue without added stress and extra hours? But increased efficiency takes more...
by Alayna Frankenberry | Feb 13, 2017 | Local Marketing Automation, Nonprofit Marketing
Quick—name a nonprofit. Name three. Which organizations sprang to mind first? If you’re like most people, the names on the tip of your tongue were of major national or international institutions. The majority of nonprofit marketing we see comes from larger...
by Alayna Frankenberry | Jan 10, 2017 | Franchise Brand Management, Global Brand Management, Local Marketing Automation
On average, it will take 5-7 impressions before a consumer remembers your brand. What happens when each impression tells a different story? Style, tone, design, placement—when these elements don’t work in harmony across all channels, brand image becomes schizophrenic....
by Alayna Frankenberry | Dec 29, 2016 | Financial Services Brand Management, Local Marketing Automation
In an age of mobile apps and online banking, “People effectively carry a branch in their pocket.” If you spend any time in finance and marketing circles, you’ve likely heard that quote from Bank of America CEO Brian Moynihan before. But while account access may be...
by Alayna Frankenberry | Dec 19, 2016 | Franchise Brand Management, Local Marketing Automation
Few industries evolve as quickly as marketing. In fact, 76% of marketers believe marketing has changed more in the past two years than in the last 50. Franchise marketing is no exception. New technologies introduce new challenges, but they also bring new...
