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How a Brand Asset Management Solution Helps Your Business

How a Brand Asset Management Solution Helps Your Business

by David Kindervater | May 23, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management | 11 comments

Smart marketers know how important brand compliance, productivity, and speed to market are to their marketing strategy. They also know the value of enhancing local marketing efforts, not to mention improving marketing ROI. That’s why a brand asset management...
7 Factors Affecting Online Brand Management

7 Factors Affecting Online Brand Management

by David Kindervater | Feb 12, 2019 | Brand Marketing, Digital Asset Management, Franchise Brand Management, Global Brand Management, Local Marketing Automation | 31 comments

You work hard to create a marketing strategy that helps your customers solve their problems. Each of your marketing channels needs a consistent voice and imagery that builds brand equity. You need to centralize your brand’s communication efforts while at the...
Considering Marketing Resource Management Software? Here’s What to Look For

Considering Marketing Resource Management Software? Here’s What to Look For

by David Kindervater | Jan 3, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management | 20 comments

Are you tired of relying on outdated data and old methods to manage your modern-day marketing campaigns? Consider marketing resource management software. The benefits are abundant and the results remarkable if you choose wisely. This strategic solution ensures brand...
9 Reasons Marketers Love Brand Management Tools

9 Reasons Marketers Love Brand Management Tools

by David Kindervater | Nov 5, 2018 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Digital Asset Management | 25 comments

As a smart marketer, you know what’s important when it comes to managing a brand. You need to decide what technology to use. There needs to be enough money in your budget to work with. You should be in tune with your customers and their ever-changing behaviors....
Your Brand Needs a Brand Portal: Here’s Why

Your Brand Needs a Brand Portal: Here’s Why

by Alayna Frankenberry | Feb 8, 2018 | Brand Management Software, Brand Marketing, Digital Asset Management | 31 comments

Jeff Bezos once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” How good is your company at delivering solutions to difficult challenges? How many people know about it? In many ways,...
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