by Alayna Frankenberry | Dec 5, 2017 | Brand Marketing, Digital Asset Management, Local Marketing Automation |
Only 61% of marketers believe their marketing strategy is effective. Are you one of them? Many marketers struggle to measure and prove the ROI of their marketing efforts. These challenges make it even more difficult to evolve past ineffective strategies and also... 
by Alayna Frankenberry | May 8, 2017 | Agency Brand Management Tools, Brand Marketing, Digital Asset Management |
Time is money. You’ve heard it before, and nowhere is it more true than in the world modern of marketing. As time passes between inception and delivery, marketing campaigns lose their impact, hemorrhage budget dollars, and struggle to reach ROI goals. Lengthy cycle... 
by Alayna Frankenberry | Nov 15, 2016 | Brand Marketing, Digital Asset Management, Franchise Brand Management |
Did you know that there are over 800,000 franchise locations in the United States alone? If you can think of a product or service, there’s probably a franchise for it. Hotels, haircuts, supplements and sandwiches — in every region and every industry, opportunities for... 
by Alayna Frankenberry | Sep 2, 2016 | Digital Asset Management |
If you spend a lot of time reading business marketing articles, you may have noticed a common challenge. Companies need to be more efficient in their global brand management. Fortunately, there are plenty of ways to work towards this goal. One of the best tools to... 
by Alayna Frankenberry | Aug 26, 2016 | Digital Asset Management, Global Brand Management |
The term data management is getting a lot of attention these days. This is especially true as more and more companies realize the value of the data that they own. From client contact information to shopping habits to personal identification numbers, the data you have...