by David Kindervater | Jan 22, 2019 | B2B Marketing, Franchise Brand Management, Global Brand Management |
So you’re considering a brand management system — but you haven’t decided if it’s right for your business. A brand asset management system sounds like a good plan—and a wise investment—but you have a variety of important criteria to consider before... 
by David Kindervater | Nov 13, 2018 | B2B Marketing, Brand Marketing |
Smart marketers know they can’t create a successful campaign based on a hunch anymore. Many of the traditional marketing approaches that worked in the past won’t cut it as modern-day methods. There has to be a better way. The good news? There is a better... 
by Alayna Frankenberry | Sep 22, 2017 | B2B Marketing, Brand Marketing, Local Marketing Automation |
Is converting leads your top priority? If you said yes, you’re not alone. 57% of businesses identify converting qualified leads into customers and clients as a top priority. So what’s holding you back? If you’re like many marketers and sales experts,... 
by Alayna Frankenberry | Jun 14, 2017 | B2B Marketing, Brand Marketing |
“When you know better you do better.” – Maya Angelou We’ve all heard the phrase “knowledge is power.” The universal mantra is what drives many of us to educate ourselves. Whether our lessons are learned in university lectures, convention halls, libraries, or... 
by Alayna Frankenberry | Jun 2, 2017 | B2B Marketing, Brand Marketing, Global Brand Management, Local Marketing Automation |
The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more organizations using B2B marketing automation now than in 2011. As more...