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How to Build Your Brand with Marketing Operations Management Software

How to Build Your Brand with Marketing Operations Management Software

by David Kindervater | Jul 18, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Global Brand Management | 8 comments

As a marketing executive, you know it takes time to build your brand. It’s a process that evolves as your business grows. Plus it depends on what type of business you’re involved in. Take the case of Apple and Samsung. Apple took many years to develop...
Brand Management Tips That Will Motivate You Today

Brand Management Tips That Will Motivate You Today

by David Kindervater | Jun 11, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Recreation Marketing | 19 comments

The way you develop your brand—and the public’s perception of it—is significant for the success of your business. Brand management involves all aspects of how consumers associate with your brand. It’s an important part of your marketing strategy because it...
7 Key Benefits of a Brand Portal

7 Key Benefits of a Brand Portal

by David Kindervater | Jun 4, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Digital Asset Management | 20 comments

As a professional marketer, your brand’s marketing strategy features a mix of traditional and modern-day channels from direct mail to digital ads, plus point of sale materials and more. Your goal is to build brand equity by producing consistent messaging across...
So You Think You Want a Brand Management System?

So You Think You Want a Brand Management System?

by David Kindervater | Jan 22, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Franchise Brand Management, Global Brand Management | 28 comments

So you’re considering a brand management system — but you haven’t decided if it’s right for your business. A brand asset management system sounds like a good plan—and a wise investment—but you have a variety of important criteria to consider before...
What is Data-Driven Marketing? 6 Benefits for Your Business

What is Data-Driven Marketing? 6 Benefits for Your Business

by David Kindervater | Nov 13, 2018 | B2B Marketing, Brand Management Software, Brand Marketing, Data Management | 32 comments

Smart marketers know they can’t create a successful campaign based on a hunch anymore. Many of the traditional marketing approaches that worked in the past won’t cut it as modern-day methods. There has to be a better way. The good news? There is a better...
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Recent Posts from BlueSky ETO

  • Fintech Marketing Strategy: 10 Ways to Build Your Financial Brand July 13, 2021
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  • Marketing for Hospitality and Tourism: A 7-Step Roadmap to Success April 27, 2021
  • Credit Union Marketing Compliance: What You Need to Know April 1, 2021
  • Geo-Targeted Marketing: What is it and How Can it Help Your Brand? March 9, 2021

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