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3 Benefits of an Effective Multi-Channel Marketing Campaign

3 Benefits of an Effective Multi-Channel Marketing Campaign

by Alayna Frankenberry | Nov 7, 2016 | Brand Marketing, Personalized Marketing | 1 comment

A recent business survey from Royal Mail MarketReach — a direct marketing campaign services facility of the United Kingdom’s Royal Mail service — reported nearly three-quarters of all U.K. small enterprises are reinvesting up to 20% of their profits into marketing...
Omni-Channel Marketing, Where the Focus is on the Customer

Omni-Channel Marketing, Where the Focus is on the Customer

by Alayna Frankenberry | Aug 26, 2016 | Brand Marketing, Personalized Marketing | 16 comments

The world of marketing has grown exponentially more complex in recent years in direct proportion to the number of channels available to consumers. Along with that growth has come the rise of a concept worth closer examination: omni-channel marketing campaigns. At...

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