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How Local Franchise Marketing Builds a Strong Brand

How Local Franchise Marketing Builds a Strong Brand

by David Kindervater | Jul 25, 2019 | Brand Marketing, Franchise Brand Management, Global Brand Management | 19 comments

A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That’s why many franchise...

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