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How Local Franchise Marketing Builds a Strong Brand

How Local Franchise Marketing Builds a Strong Brand

by David Kindervater | Jul 25, 2019 | Brand Marketing, Franchise Brand Management, Global Brand Management | 17 comments

A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That’s why many franchise...
Franchise Management System: 7 Things to Look For

Franchise Management System: 7 Things to Look For

by David Kindervater | Jun 27, 2019 | Brand Management Software, Franchise Brand Management, Global Brand Management | 13 comments

If you’re a franchise marketer, you may feel like you’re lost in the crowd. That’s because approximately one out of every 12 businesses is a franchise business. There are roughly 900,000 franchise businesses in 300 different categories. Together,...
How to Pick the Best Franchise Management Software

How to Pick the Best Franchise Management Software

by David Kindervater | May 7, 2019 | Brand Management Software, Brand Marketing, Franchise Brand Management, Global Brand Management | 6 comments

The success rate for franchises is over 90%. That gives them one of the highest levels of achievement for any type of business—a convincing statistic for aspiring franchisees and a shot of confidence for franchisors. As a franchise marketer, however, you still face...
Franchise Marketing Solutions: What to Look For

Franchise Marketing Solutions: What to Look For

by David Kindervater | Dec 4, 2018 | Brand Management Software, Brand Marketing, Franchise Brand Management | 23 comments

Your franchise business faces unique challenges when it comes to creating and distributing marketing materials. As a franchise marketer, you need solutions that build a strong brand to recruit and retain customers. You also need to support your franchisees, who have...

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Recent Posts from BlueSky ETO

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