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Smarketing: Combining Sales, Marketing Teams for Double Effectiveness

Smarketing: Combining Sales, Marketing Teams for Double Effectiveness

by Alayna Frankenberry | Sep 2, 2016 | Brand Marketing, Global Brand Management, Marketing Productivity | 0 comments

Given all the challenges Chief Marketing Officers face today, smart CMOs are turning their focus inward. They’re looking at the assets they already have in their sales and marketing teams. They’re turning them into ‘smart sales-marketing’, or Smarketing...

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