by David Kindervater | Jun 4, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Digital Asset Management |
As a professional marketer, your brand’s marketing strategy features a mix of traditional and modern-day channels from direct mail to digital ads, plus point of sale materials and more. Your goal is to build brand equity by producing consistent messaging across... 
by Alayna Frankenberry | Feb 8, 2018 | Brand Management Software, Brand Marketing, Digital Asset Management |
Jeff Bezos once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” How good is your company at delivering solutions to difficult challenges? How many people know about it? In many ways,...