by David Kindervater | Jul 18, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Global Brand Management |
As a marketing executive, you know it takes time to build your brand. It’s a process that evolves as your business grows. Plus it depends on what type of business you’re involved in. Take the case of Apple and Samsung. Apple took many years to develop... 
by David Kindervater | Nov 5, 2018 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Digital Asset Management |
As a smart marketer, you know what’s important when it comes to managing a brand. You need to decide what technology to use. There needs to be enough money in your budget to work with. You should be in tune with your customers and their ever-changing behaviors.... 
by David Kindervater | May 17, 2018 | Brand Marketing, Hotel Brand Management, Retail Brand Management |
With your luxury brand, the focus is on the superior quality of your product or service. But you’ll also need luxury marketing materials to accurately promote them. Whether you’re a distributed marketer, a marketing agency, a franchise, or a brand... 
by David Kindervater | Apr 10, 2018 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Data Management |
Consistency is important to any successful marketing strategy. Research shows that presenting a brand consistently results in a 20% increase in revenue. But maintaining consistency with your brand across all your marketing channels can be difficult. The same goes for...