Retail Brand Management Software

Retail brand management is an evolving science. Maintaining a consistent brand image across a network of diverse store locations is no easy task. Each location has its own needs and distributed marketing team members with their own input and capabilities. Your job is to leverage their skills, enable them to succeed locally, and maintain brand consistency – all at the same time. Brand management software from BlueSky ETO is your secret weapon. Our Brand Marketing Centers let you customize your marketing creative for each marketing campaign in a few easy steps using powerful marketing templates, asset management, local marketing automation, and fully automated campaigns.

Locally Relevant and Globally Compliant Marketing Collateral

Local Marketing Solutions

Let technology take the work out of creating and distributing marketing collateral. From in-store displays to personalized sales emails and direct mail campaigns, a Brand Marketing Center can take the heavy lifting out of your business development while improving your marketing return on investment.

Marketing Templates for All Campaigns

The foundation of marketing automation are powerful, locally customizable templates. Based on your needs we can build templates that provide a variety of customization capabilities from images, copy and store locations. You can also leverage templates to execute fully automated campaigns on your local marketer’s behalf.

Superior Marketing ROI

Most marketers struggle to find the advertising assets they need for their campaigns and get frustrated as they wait for headquarters to approve their ads. Using automation, our clients have seen savings of up to 80% in turn-around time for local marketing with improved effectiveness.

Improved Brand Compliance with Local Marketing Automation and Collateral Management built exclusively for your company.

Brand Marketing Centers: Sophisticated, web-based marketing portals to meet your retail brand management needs. Streamline productions, improve marketing consistency and effectiveness for greater ROI. Learn More

Automated Marketing Campaigns: Produce marketing collateral based upon trigger events. Customized marketing templates and business rules seamlessly build, produce and distribute local marketing materials. Learn More

Digital Asset Management: A single, secure location for all your marketing collateral with robust tagging and version controls. Asset management that is fully integrated with your MarCom technology stack. Learn More

Brand Management Solution Demo: Try the BlueSky ETO solution for yourself with a Free Live Demo. Your program will be customized for your brand, but here’s a sample of the most popular features. Try the Demo Now

Recent Retail Brand Management Blog Articles

Loyalty and Luxury: Marketing Strategies of Premium Retail Brands

"Luxury is a state of mind." - L'Wren Scott How do you sell a state of mind? Every day, luxury marketing experts ask themselves this question. While they may be stocking sportscars or skincare, what they're really selling is a lifestyle—and plenty...

10 Retail Marketing Strategies for Improved Reach and ROI

Did you know there are over 3,700,000 retail establishments in the United States alone? Together, these businesses have a GDP impact of $2.6 trillion. It’s easy to understand why. Whether we’re swapping a few wrinkled dollars for a gallon of milk or...

The Greatest Challenges of International Franchises (And How to Overcome Them)

Christmas looks a lot different in Japan than it does in the U.S.— and you’ll find the biggest difference right at the center of the dinner table. Where American families carve their turkey, Japanese families proudly showcase a giant bucket of Kentucky Fried Chicken....

Case Studies