Non-Profit Brand Management
Non-profit brand management and marketing is becoming increasingly complex. Marketers are seeking more effective ways to stimulate potential donors through multi-channel, personalized, and local marketing campaigns. Our brand marketing centers and automated campaign solutions can simplify these challenges for increased response rates. With BlueSky ETO your non-profit can create more targeted campaigns and maintain brand consistency while empowering local chapters to meet or exceed their fundraising goals.
Non-Profit Marketing for the 21st Century
Local Marketing Freedom
and Brand Compliance
Fundraisers can easily personalize their materials for individual recipients, chapters and geographic locations for improved response rates while staying brand compliant.
Any Platform at Any Time
Create multi-channel campaigns that meet donors on their terms with consistent, coordinated messaging. Keep your creative on brand regardless of the communication channel.
Improved Donor Engagement,
Participation, and Retention
Personalized fundraising campaigns cut through the clutter and deliver the most effective message for each donor. Drive increased response and reduce donor churn.
BlueSky ETO helps The Make-A-Wish Foundation with a Brand Resource Center for their Chapters to leverage when building campaigns and a Sponsor Resource Center for their sponsors.
The National PTA uses a Brand Marketing Center to enable their state congresses to quickly customize, order or download membership and outreach material while ensuring materials adhere to national brand standards.
We work with leading non-profit agencies, like True Sense Marketing to build sophisticated donor engagement programs to increase donations and improve donor retention.
Brand Marketing Centers: Sophisticated, web-based marketing portals to meet your brand management needs. Streamline productions, improve marketing consistency and effectiveness for greater ROI. Learn more
Digital Asset Management: A single, secure location for all your marketing collateral with robust tagging and version controls. Asset management that is fully integrated with your MarCom technology stack. Learn more
Recent Non-Profit Brand Management Articles
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The Austrian philosopher Ludwig Wittgenstein once said, “The limits of my language are the limits of my mind. All I know is what I have words for.” While he wasn’t talking specifically about fundraising, his words hold true for nonprofit marketing experts. Executing...
Effective marketers really know what their customers are looking for. Gone are the days of developing a single message and flooding the media with it until you stumbled onto a lead. Modern marketing is about “knowing” your customers and speaking to them individually....