Non-Profit Brand Management

Non-profit brand management and marketing is becoming increasingly complex. Marketers are seeking more effective ways to stimulate potential donors through multi-channel, personalized, and local marketing campaigns. Our brand marketing centers and automated campaign solutions can simplify these challenges for increased response rates. With BlueSky ETO your non-profit can create more targeted campaigns and maintain brand consistency while empowering local chapters to meet or exceed their fundraising goals.

Non-Profit Marketing for the 21st Century

Local Marketing Freedom
and Brand Compliance

Fundraisers can easily personalize their materials for individual recipients, chapters and geographic locations for improved response rates while staying brand compliant.

Non Profit Omni Channel Marketing Communications

Omni-Channel Marketing:
Any Platform at Any Time

Create multi-channel campaigns that meet donors on their terms with consistent, coordinated messaging. Keep your creative on brand regardless of the communication channel.

Improved Donor Engagement,
Participation, and Retention

Personalized fundraising campaigns cut through the clutter and deliver the most effective message for each donor. Drive increased response and reduce donor churn.

BlueSky ETO helps The Make-A-Wish Foundation with a Brand Resource Center for their Chapters to leverage when building campaigns and a Sponsor Resource Center for their sponsors.

The National PTA uses a Brand Marketing Center to enable their state congresses to quickly customize, order or download membership and outreach material while ensuring materials adhere to national brand standards.

We work with leading non-profit agencies, like True Sense Marketing to build sophisticated donor engagement programs to increase donations and improve donor retention.

The Salvation Army Adult Rehabilitation Centers use our technology to order brand compliant store signage and marketing collateral for hundreds of their locations.

Brand Marketing Centers: Sophisticated, web-based marketing portals to meet your brand management needs. Streamline productions, improve marketing consistency and effectiveness for greater ROI. Learn more

Automated Marketing Campaigns: Produce marketing collateral based upon trigger events. Customized marketing templates and business rules seamlessly build, produce and distribute local marketing materials. Learn more

Digital Asset Management: A single, secure location for all your marketing collateral with robust tagging and version controls. Asset management that is fully integrated with your MarCom technology stack. Learn more

Brand Management Solution Demo: Try the BlueSky ETO solution for yourself with a Free Live Demo. Your program will be customized for your brand, but here’s a sample of the most popular features. Try the Demo Now

Recent Non-Profit Brand Management Articles

How to Create Brand Awareness for Your Business

How familiar is your target audience with your brand? Do your customers easily recognize your company? Does your business have distinctive qualities that people relate to?These are the traits that define strong brand awareness. Amazon has it. They're the most valuable...

Increase Online Giving: 6 Ideas for Nonprofits

Did you know that charitable giving has been increasing for six years straight? Today, contributions total over $373 billion annually. The growth of charitable donations is even outpacing annual GDP growth. As total donation amounts rise, online giving seems to be...

20 Terms Every Nonprofit Marketing Expert Should Know

The Austrian philosopher Ludwig Wittgenstein once said, “The limits of my language are the limits of my mind. All I know is what I have words for.” While he wasn’t talking specifically about fundraising, his words hold true for nonprofit marketing experts. Executing...

Case Studies