Targeted Marketing With Personalized Content

No customer wants to feel like just another number. Stop treating them like one.

Want to Connect to Customers? Personalized Marketing Holds the Key.

Email open rates, direct mail ROI, offer redemption, subscription renewals—no matter what your marketing goals and KPIs are, they’re all centered around one thing: creating connections. One of the best ways to forge new and lasting connections with consumers is through targeted, personalized marketing. This isn’t merely an opinion—it’s a fact supported by a long (and growing) list of personalized marketing statistics:

  • When asked to name one capability that will be most important to marketing in the future, one-third of marketers said: “personalization.” [1]
  • 85% of brands currently use some system of marketing personalization. [2]
  • Personalized emails deliver six times higher transaction rates. (However, 70% of brands fail to use them—creating a major opportunity for their competitors who do.) [3]
  • 77% of marketers believe real-time marketing personalization is crucial. However, 60% of marketers struggle to personalize content in real time. [4]
  • 74% of online consumers get frustrated when a website’s content isn’t targeted to their interests. [5]
  • 75% of consumers are more likely to purchase from a brand that recognizes them by name, knows their past history of purchases, or makes recommendations based on those purchases. [6]
  • 63% of consumers are “highly annoyed” by brands which blast non-targeted generic ad messages repeatedly [7]
  • 63% of consumers said they’d view a brand more positively if that brand provided s more valuable, interesting, or relevant content. [8]
  • 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience. [9]

Unlock the Power of Personalized Marketing

The power of personalized marketing is undeniable, but leveraging it requires innovative tools. Marketing software from BlueSky ETO goes beyond the personalized name token to provide messaging that’s highly targeted. Use customizable marketing templates to create multiple variations of emails, direct mail pieces, digital ads, and more. Leverage you contact data to organize targeted lists around your verticals and marketing personas. Utilize multiple personalization tokens, layouts, and formats to create collateral that’s unique to each recipient. Deliver your targeted marketing campaign at one time or use BlueSky’s automated marketing tools to deliver messaging that’s triggered by user actions.

Our robust reports will help you track your results, conduct A/B tests, and give you the insight you need to improve your campaigns for even better results. That’s the power of personalized marketing from BlueSky ETO.

personalized marketing

This veterinary clinic personalized appointment reminders around clients’ pets. How will you use personalized marketing to connect with your customers?

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