Franchise Brand Management Solutions
How healthy is your franchise marketing strategy? Franchise organizations face unique challenges in the development and distribution of marketing collateral including print ads, direct mail, digital campaigns, and point of sale displays. Marketing leaders need brand management solutions that can handle different levels of franchisee participation with a variety of individual location requirements and capabilities. Our solutions help you overcome these challenges. Digital Asset Libraries with self-serve Brand Marketing Centers, or Automated Marketing Campaign solutions can simplify your franchise marketing while generating improved response rates.
Solve Brand Marketing Challenges and Improve Your Franchise Marketing Strategy
Local Marketing Freedom
and Brand Compliance
Empower franchisees with the marketing assets they need while keeping local collateral brand compliant. BlueSky ETO can help by designing a universal marketing resource with brand approved assets and locally customizable marketing templates. Every location gets the materials they want while maintaining global brand compliance.
Any Platform at Any Time
Franchise marketers need coordinated marketing materials for all channels. Point of sale displays and direct mail need to work alongside email and social media. Your marketing should influence consumers everywhere they interact with your brand. Our solutions are multi-channel, built to order, and scalable to meet your marketing goals.
Shorter Production Times
and Reduced Waste
Franchisees aren’t stuck waiting for marketing materials they need or wasting their marketing dollars on displays that don’t work for their stores. Each location can edit their point of sale materials to reflect individual prices, language and local variations in a few easy steps without any graphic design software experience.
Don’t settle for a brand management solution that doesn’t meet your needs. Every solution we offer is custom built for your organization.
Improve Your Franchise Marketing Strategy
As a franchise owner, the secret to success lies in setting goals for your business—goals that are specific, measurable, achievable, relevant, and time-bound. This enables your business to improve, grow, and become more profitable. One of the most important goals...
If you’ve seen the hit AMC television series "Mad Men," you have a pretty good idea what the advertising industry was like in the 1960s. Smoky boardrooms, three-martini lunches, and rakish male ad execs were the norm. The business was full of arrogance and power,...
As a brand manager, you're always looking for new ways to streamline and improve your marketing efforts. You need banners, signs, promotional items, and digital marketing content for your on-demand projects. Web to print software can help. Automate your marketing...
Free Brand Marketing Consultation
Contact us for a free, personalized demonstration of BlueSky ETO brand management solutions based on your organization’s unique needs.
Try Live Demo
Experience the easy-to-use power of BlueSky ETO’s brand management software with a test flight in our free Live Demo – the Flight Simulator.