by David Kindervater | Jul 31, 2018 | Brand Marketing, Personalized Marketing, Print Marketing |
Is your personalized marketing strategy cutting it? Personalization has changed the face of marketing. It targets current and prospective customers by appealing to their preferences and interests, and it increases the odds of customer engagement and conversions. Some... by Alayna Frankenberry | Nov 6, 2017 | Brand Marketing, Personalized Marketing, Print Marketing |
In China, $1.65 trillion in transactions were made using a QR code reader last year. That’s about a third of all mobile payments made in the country. QR codes are so popular in China, that newlyweds and even panhandlers use them to collect donations. It’s... by Bethani Cameron | Oct 19, 2017 | Brand Marketing, Hotel Brand Management, Personalized Marketing, Recreation Marketing, Retail Brand Management |
High-quality products and services are a critical component of any successful business. But quality is not the only thing that drives sales. Your approach to sales can make a substantial difference in how customers perceive you, and whether or not they want to keep... by Alayna Frankenberry | Nov 7, 2016 | Brand Marketing, Personalized Marketing |
A recent business survey from Royal Mail MarketReach — a direct marketing campaign services facility of the United Kingdom’s Royal Mail service — reported nearly three-quarters of all U.K. small enterprises are reinvesting up to 20% of their profits into marketing... by Alayna Frankenberry | Oct 21, 2016 | Brand Marketing, Personalized Marketing |
There’s a very fine line between utilizing brand building communications and simply sending spam. In the former, your message contains worthwhile insights, credible benefits, and something of perceived value to your reader. Such communications are welcomed, even...