by Alayna Frankenberry | May 23, 2017 | Global Brand Management, Nonprofit Marketing |
Did you know that charitable giving has been increasing for six years straight? Today, contributions total over $373 billion annually. The growth of charitable donations is even outpacing annual GDP growth. As total donation amounts rise, online giving seems to be... 
by Alayna Frankenberry | Mar 13, 2017 | Nonprofit Marketing |
The Austrian philosopher Ludwig Wittgenstein once said, “The limits of my language are the limits of my mind. All I know is what I have words for.” While he wasn’t talking specifically about fundraising, his words hold true for nonprofit marketing experts. Executing... 
by Alayna Frankenberry | Mar 3, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Nonprofit Marketing |
Effective marketers really know what their customers are looking for. Gone are the days of developing a single message and flooding the media with it until you stumbled onto a lead. Modern marketing is about “knowing” your customers and speaking to them individually.... 
by Alayna Frankenberry | Feb 13, 2017 | Local Marketing Automation, Nonprofit Marketing |
Quick—name a nonprofit. Name three. Which organizations sprang to mind first? If you’re like most people, the names on the tip of your tongue were of major national or international institutions. The majority of nonprofit marketing we see comes from larger... 
by Alayna Frankenberry | Oct 21, 2016 | Global Brand Management, Local Marketing Automation, Nonprofit Marketing |
Finding the perfect balance between local autonomy and brand consistency can be challenging for non-profit marketers. You want local chapters to be able to create marketing materials which reflect their individual needs and designed to speak to the local audience, but...