by David Kindervater | Jun 14, 2018 | Agency Brand Management Tools, Brand Marketing, Marketing Productivity |
It seems as though productivity experts are everywhere. Many offer valuable tips on how to become more efficient and make better use of your time. For example, from the moment you get up in the morning until the time you shut it down at night, you’re offered... by Alayna Frankenberry | May 29, 2017 | Agency Brand Management Tools, Brand Marketing, Marketing Productivity |
Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results... by Alayna Frankenberry | May 15, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Global Brand Management, Marketing Productivity, Retail Brand Management |
Want to accomplish more in less time? It would be hard to find a brand manager who doesn’t. Successful brand management is often about making the most of limited resources, and your most limited resource of all is time. However, rushing or cutting corners in an effort... by Alayna Frankenberry | May 8, 2017 | Agency Brand Management Tools, Brand Marketing, Digital Asset Management, Marketing Productivity |
Time is money. You’ve heard it before, and nowhere is it more true than in the world modern of marketing. As time passes between inception and delivery, marketing campaigns lose their impact, hemorrhage budget dollars, and struggle to reach ROI goals. Lengthy cycle... by Alayna Frankenberry | Sep 2, 2016 | Brand Marketing, Global Brand Management, Marketing Productivity |
Given all the challenges Chief Marketing Officers face today, smart CMOs are turning their focus inward. They’re looking at the assets they already have in their sales and marketing teams. They’re turning them into ‘smart sales-marketing’, or Smarketing...