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Improve Non-Profit Brand Consistency with Marketing Templates

Improve Non-Profit Brand Consistency with Marketing Templates

by Alayna Frankenberry | Oct 21, 2016 | Global Brand Management, Local Marketing Automation, Nonprofit Marketing | 0 comments

Finding the perfect balance between local autonomy and brand consistency can be challenging for non-profit marketers. You want local chapters to be able to create marketing materials which reflect their individual needs and designed to speak to the local audience, but...
Avoid Going Rogue with Local Marketing Automation

Avoid Going Rogue with Local Marketing Automation

by Alayna Frankenberry | Aug 26, 2016 | Brand Marketing, Franchise Brand Management, Local Marketing Automation | 12 comments

The term “going rogue” has taken on a somewhat romantic notion these days. Usually, it indicates someone showing an independent spirit. We picture the rogue as a maverick who bucks off expectations to forge his own path. While it’s become something to admire in...
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