by Alayna Frankenberry | Oct 21, 2016 | Global Brand Management, Local Marketing Automation, Nonprofit Marketing |
Finding the perfect balance between local autonomy and brand consistency can be challenging for non-profit marketers. You want local chapters to be able to create marketing materials which reflect their individual needs and designed to speak to the local audience, but...
by Alayna Frankenberry | Aug 26, 2016 | Brand Marketing, Franchise Brand Management, Local Marketing Automation |
The term “going rogue” has taken on a somewhat romantic notion these days. Usually, it indicates someone showing an independent spirit. We picture the rogue as a maverick who bucks off expectations to forge his own path. While it’s become something to admire in...
