by Alayna Frankenberry | Dec 5, 2017 | Brand Marketing, Digital Asset Management, Local Marketing Automation |
Only 61% of marketers believe their marketing strategy is effective. Are you one of them? Many marketers struggle to measure and prove the ROI of their marketing efforts. These challenges make it even more difficult to evolve past ineffective strategies and also... 
by Alayna Frankenberry | Sep 22, 2017 | B2B Marketing, Brand Marketing, Local Marketing Automation |
Is converting leads your top priority? If you said yes, you’re not alone. 57% of businesses identify converting qualified leads into customers and clients as a top priority. So what’s holding you back? If you’re like many marketers and sales experts,... 
by Alayna Frankenberry | Jun 2, 2017 | B2B Marketing, Brand Marketing, Global Brand Management, Local Marketing Automation |
The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more organizations using B2B marketing automation now than in 2011. As more... 
by Alayna Frankenberry | May 12, 2017 | Agency Brand Management Tools, Brand Marketing, Local Marketing Automation |
“Work smarter, not harder.” The phrase is a favorite of marketing agency executives, and for good reason. Who wouldn’t want to wow their clients with increased engagement, leads, and revenue without added stress and extra hours? But increased efficiency takes more... 
by Alayna Frankenberry | Feb 13, 2017 | Local Marketing Automation, Nonprofit Marketing |
Quick—name a nonprofit. Name three. Which organizations sprang to mind first? If you’re like most people, the names on the tip of your tongue were of major national or international institutions. The majority of nonprofit marketing we see comes from larger...