by Bethani Cameron | Oct 19, 2017 | Brand Marketing, Hotel Brand Management, Recreation Marketing, Retail Brand Management |
High-quality products and services are a critical component of any successful business. But quality is not the only thing that drives sales. Your approach to sales can make a substantial difference in how customers perceive you, and whether or not they want to keep...
by Alayna Frankenberry | Aug 7, 2017 | Brand Marketing, Global Brand Management, Hotel Brand Management |
Travelers looking to book a hotel can choose from over 15.5 million rooms. When searching for the perfect hotel, visitors will find over 700,000 options across the globe—and that’s not counting the thousands of AirBnB homes and condos added every year. Hotel brands...
by Alayna Frankenberry | Jun 28, 2017 | Brand Marketing, Global Brand Management, Hotel Brand Management, Recreation Marketing, Retail Brand Management |
What is a brand? In the words of Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A business’s success is built on decisions,...
