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How to Share Marketing Materials for Your Luxury Brand

How to Share Marketing Materials for Your Luxury Brand

by David Kindervater | May 17, 2018 | Brand Marketing, Hotel Brand Management, Retail Brand Management | 29 comments

With your luxury brand, the focus is on the superior quality of your product or service. But you’ll also need luxury marketing materials to accurately promote them. Whether you’re a distributed marketer, a marketing agency, a franchise, or a brand...
Customer Engagement: How to Create a Personal Connection With Customers

Customer Engagement: How to Create a Personal Connection With Customers

by Bethani Cameron | Oct 19, 2017 | Brand Marketing, Hotel Brand Management, Recreation Marketing, Retail Brand Management | 32 comments

High-quality products and services are a critical component of any successful business. But quality is not the only thing that drives sales. Your approach to sales can make a substantial difference in how customers perceive you, and whether or not they want to keep...
Hotel Marketing 101: Your Room Key to Better Brand Compliance

Hotel Marketing 101: Your Room Key to Better Brand Compliance

by Alayna Frankenberry | Aug 7, 2017 | Brand Marketing, Global Brand Management, Hotel Brand Management | 33 comments

Travelers looking to book a hotel can choose from over 15.5 million rooms. When searching for the perfect hotel, visitors will find over 700,000 options across the globe—and that’s not counting the thousands of AirBnB homes and condos added every year. Hotel brands...
How to Create and Control Your Brand Image

How to Create and Control Your Brand Image

by Alayna Frankenberry | Jun 28, 2017 | Brand Marketing, Global Brand Management, Hotel Brand Management, Recreation Marketing, Retail Brand Management | 44 comments

What is a brand? In the words of Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A business’s success is built on decisions,...

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