by Alayna Frankenberry | Nov 3, 2016 | Agency Brand Management Tools, Brand Marketing, Global Brand Management |
The dream of many brands is to make their product or service so well-known and respected that it goes global. But those striving for global brand management would be wise to heed the Chinese proverb: “Be careful what you wish for, lest it come true.” Achieving global...
by Alayna Frankenberry | Oct 21, 2016 | Global Brand Management, Local Marketing Automation, Nonprofit Marketing |
Finding the perfect balance between local autonomy and brand consistency can be challenging for non-profit marketers. You want local chapters to be able to create marketing materials which reflect their individual needs and designed to speak to the local audience, but...
by Alayna Frankenberry | Sep 2, 2016 | Brand Marketing, Global Brand Management, Marketing Productivity |
Given all the challenges Chief Marketing Officers face today, smart CMOs are turning their focus inward. They’re looking at the assets they already have in their sales and marketing teams. They’re turning them into ‘smart sales-marketing’, or Smarketing...
by Alayna Frankenberry | Aug 26, 2016 | Data Management, Digital Asset Management, Global Brand Management |
The term data management is getting a lot of attention these days. This is especially true as more and more companies realize the value of the data that they own. From client contact information to shopping habits to personal identification numbers, the data you have...
by Alayna Frankenberry | Aug 26, 2016 | Brand Marketing, Global Brand Management |
A Brand Marketing Center, or BMC, is a secure marketing resource where your company’s branded content lives. It’s designed so that your distributed user base, no matter where they are, can access it any time to create digital ads, print marketing, banners, signs and...
