by David Kindervater | Jun 27, 2019 | Brand Management Software, Franchise Brand Management, Global Brand Management |
If you’re a franchise marketer, you may feel like you’re lost in the crowd. That’s because approximately one out of every 12 businesses is a franchise business. There are roughly 900,000 franchise businesses in 300 different categories. Together,... 
by David Kindervater | May 7, 2019 | Brand Management Software, Brand Marketing, Franchise Brand Management, Global Brand Management |
The success rate for franchises is over 90%. That gives them one of the highest levels of achievement for any type of business—a convincing statistic for aspiring franchisees and a shot of confidence for franchisors. As a franchise marketer, however, you still face... 
by David Kindervater | Feb 12, 2019 | Brand Marketing, Digital Asset Management, Franchise Brand Management, Global Brand Management, Local Marketing Automation |
You work hard to create a marketing strategy that helps your customers solve their problems. Each of your marketing channels needs a consistent voice and imagery that builds brand equity. You need to centralize your brand’s communication efforts while at the... 
by David Kindervater | Jan 22, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Franchise Brand Management, Global Brand Management |
So you’re considering a brand management system — but you haven’t decided if it’s right for your business. A brand asset management system sounds like a good plan—and a wise investment—but you have a variety of important criteria to consider before... 
by David Kindervater | Sep 18, 2018 | Brand Marketing, Franchise Brand Management, Global Brand Management |
If you’ve seen the hit AMC television series “Mad Men,” you have a pretty good idea what the advertising industry was like in the 1960s. Smoky boardrooms, three-martini lunches, and rakish male ad execs were the norm. The business was full of arrogance and...