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Hotel Marketing 101: Your Room Key to Better Brand Compliance

Hotel Marketing 101: Your Room Key to Better Brand Compliance

by Alayna Frankenberry | Aug 7, 2017 | Brand Marketing, Global Brand Management, Hotel Brand Management | 33 comments

Travelers looking to book a hotel can choose from over 15.5 million rooms. When searching for the perfect hotel, visitors will find over 700,000 options across the globe—and that’s not counting the thousands of AirBnB homes and condos added every year. Hotel brands...
How to Create and Control Your Brand Image

How to Create and Control Your Brand Image

by Alayna Frankenberry | Jun 28, 2017 | Brand Marketing, Global Brand Management, Hotel Brand Management, Recreation Marketing, Retail Brand Management | 44 comments

What is a brand? In the words of Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A business’s success is built on decisions,...
Improve Your Franchise Business by Giving Controlled Creative Power to Franchisees

Improve Your Franchise Business by Giving Controlled Creative Power to Franchisees

by Alayna Frankenberry | Jun 8, 2017 | Brand Marketing, Franchise Brand Management, Global Brand Management | 35 comments

How does your business delegate franchise control? If just reading that question caused your anxiety to spike, you’re not alone. One time management study discovered nearly 50% of companies express concern about their employees’ delegation skills. Despite this, only...
B2B Marketing Experts Share Their Best Marketing Automation Strategies

B2B Marketing Experts Share Their Best Marketing Automation Strategies

by Alayna Frankenberry | Jun 2, 2017 | B2B Marketing, Brand Marketing, Global Brand Management, Local Marketing Automation | 28 comments

The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more organizations using B2B marketing automation now than in 2011. As more...
Increase Online Giving: 6 Ideas for Nonprofits

Increase Online Giving: 6 Ideas for Nonprofits

by Alayna Frankenberry | May 23, 2017 | Global Brand Management, Nonprofit Marketing | 18 comments

Did you know that charitable giving has been increasing for six years straight? Today, contributions total over $373 billion annually. The growth of charitable donations is even outpacing annual GDP growth. As total donation amounts rise, online giving seems to be...
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