by David Kindervater | Jul 18, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Global Brand Management |
As a marketing executive, you know it takes time to build your brand. It’s a process that evolves as your business grows. Plus it depends on what type of business you’re involved in. Take the case of Apple and Samsung. Apple took many years to develop... 
by David Kindervater | Jun 27, 2019 | Brand Management Software, Franchise Brand Management, Global Brand Management |
If you’re a franchise marketer, you may feel like you’re lost in the crowd. That’s because approximately one out of every 12 businesses is a franchise business. There are roughly 900,000 franchise businesses in 300 different categories. Together,... 
by David Kindervater | May 7, 2019 | Brand Management Software, Brand Marketing, Franchise Brand Management, Global Brand Management |
The success rate for franchises is over 90%. That gives them one of the highest levels of achievement for any type of business—a convincing statistic for aspiring franchisees and a shot of confidence for franchisors. As a franchise marketer, however, you still face... 
by David Kindervater | Feb 12, 2019 | Brand Marketing, Digital Asset Management, Franchise Brand Management, Global Brand Management, Local Marketing Automation |
You work hard to create a marketing strategy that helps your customers solve their problems. Each of your marketing channels needs a consistent voice and imagery that builds brand equity. You need to centralize your brand’s communication efforts while at the... 
by David Kindervater | Jan 22, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Franchise Brand Management, Global Brand Management |
So you’re considering a brand management system — but you haven’t decided if it’s right for your business. A brand asset management system sounds like a good plan—and a wise investment—but you have a variety of important criteria to consider before...