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The Secret to Successful Digital Asset Management for Franchises

The Secret to Successful Digital Asset Management for Franchises

by Alayna Frankenberry | Nov 15, 2016 | Brand Compliance, Brand Marketing, Digital Asset Management, Franchise Brand Management | 9 comments

Did you know that there are over 800,000 franchise locations in the United States alone? If you can think of a product or service, there’s probably a franchise for it. Hotels, haircuts, supplements and sandwiches — in every region and every industry, opportunities for...
Avoid Going Rogue with Local Marketing Automation

Avoid Going Rogue with Local Marketing Automation

by Alayna Frankenberry | Aug 26, 2016 | Brand Marketing, Franchise Brand Management, Local Marketing Automation | 12 comments

The term “going rogue” has taken on a somewhat romantic notion these days. Usually, it indicates someone showing an independent spirit. We picture the rogue as a maverick who bucks off expectations to forge his own path. While it’s become something to admire in...
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Recent Posts from BlueSky ETO

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