by David Kindervater | Sep 18, 2018 | Brand Marketing, Franchise Brand Management, Global Brand Management |
If you’ve seen the hit AMC television series “Mad Men,” you have a pretty good idea what the advertising industry was like in the 1960s. Smoky boardrooms, three-martini lunches, and rakish male ad execs were the norm. The business was full of arrogance and... 
by David Kindervater | Sep 11, 2018 | Brand Marketing, Franchise Brand Management, Local Marketing Automation |
As a brand manager, you’re always looking for new ways to streamline and improve your marketing efforts. You need banners, signs, promotional items, and digital marketing content for your on-demand projects. Web to print software can help. Automate your... 
by Alayna Frankenberry | Dec 19, 2017 | Franchise Brand Management, Local Marketing Automation |
Few industries evolve as quickly as marketing. In fact, 76% of marketers believe marketing has changed more in the past two years than in the last 50. Franchise marketing is no exception. New technologies introduce new challenges, but they also bring new... 
by Alayna Frankenberry | Jun 8, 2017 | Brand Marketing, Franchise Brand Management, Global Brand Management |
How does your business delegate franchise control? If just reading that question caused your anxiety to spike, you’re not alone. One time management study discovered nearly 50% of companies express concern about their employees’ delegation skills. Despite this, only... 
by Alayna Frankenberry | May 18, 2017 | Franchise Brand Management, Global Brand Management, Retail Brand Management |
Christmas looks a lot different in Japan than it does in the U.S.— and you’ll find the biggest difference right at the center of the dinner table. Where American families carve their turkey, Japanese families proudly showcase a giant bucket of Kentucky Fried Chicken....