by Alayna Frankenberry | May 18, 2017 | Franchise Brand Management, Global Brand Management, Retail Brand Management |
Christmas looks a lot different in Japan than it does in the U.S.— and you’ll find the biggest difference right at the center of the dinner table. Where American families carve their turkey, Japanese families proudly showcase a giant bucket of Kentucky Fried Chicken.... 
by Alayna Frankenberry | May 15, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Global Brand Management, Retail Brand Management |
Want to accomplish more in less time? It would be hard to find a brand manager who doesn’t. Successful brand management is often about making the most of limited resources, and your most limited resource of all is time. However, rushing or cutting corners in an effort... 
by Alayna Frankenberry | Mar 3, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Nonprofit Marketing |
Effective marketers really know what their customers are looking for. Gone are the days of developing a single message and flooding the media with it until you stumbled onto a lead. Modern marketing is about “knowing” your customers and speaking to them individually.... 
by Alayna Frankenberry | Jan 10, 2017 | Franchise Brand Management, Global Brand Management, Local Marketing Automation |
On average, it will take 5-7 impressions before a consumer remembers your brand. What happens when each impression tells a different story? Style, tone, design, placement—when these elements don’t work in harmony across all channels, brand image becomes schizophrenic.... 
by Alayna Frankenberry | Nov 15, 2016 | Brand Marketing, Digital Asset Management, Franchise Brand Management |
Did you know that there are over 800,000 franchise locations in the United States alone? If you can think of a product or service, there’s probably a franchise for it. Hotels, haircuts, supplements and sandwiches — in every region and every industry, opportunities for...