by David Kindervater | Dec 4, 2018 | Brand Management Software, Brand Marketing, Franchise Brand Management |
Your franchise business faces unique challenges when it comes to creating and distributing marketing materials. As a franchise marketer, you need solutions that build a strong brand to recruit and retain customers. You also need to support your franchisees, who have... 
by David Kindervater | Oct 2, 2018 | Brand Marketing, Franchise Brand Management, Hotel Brand Management, Recreation Marketing, Veterinary Marketing |
As a franchise owner, the secret to success lies in setting goals for your business—goals that are specific, measurable, achievable, relevant, and time-bound. This enables your business to improve, grow, and become more profitable. One of the most important goals... 
by David Kindervater | Sep 18, 2018 | Brand Marketing, Franchise Brand Management, Global Brand Management |
If you’ve seen the hit AMC television series “Mad Men,” you have a pretty good idea what the advertising industry was like in the 1960s. Smoky boardrooms, three-martini lunches, and rakish male ad execs were the norm. The business was full of arrogance and... 
by David Kindervater | Sep 11, 2018 | Brand Management Software, Brand Marketing, Franchise Brand Management, Local Marketing Automation, Print Marketing |
As a brand manager, you’re always looking for new ways to streamline and improve your marketing efforts. You need banners, signs, promotional items, and digital marketing content for your on-demand projects. Web to print software can help. Automate your... 
by Alayna Frankenberry | Dec 19, 2017 | Franchise Brand Management, Global Brand Management, Local Marketing Automation |
Few industries evolve as quickly as marketing. In fact, 76% of marketers believe marketing has changed more in the past two years than in the last 50. Franchise marketing is no exception. New technologies introduce new challenges, but they also bring new...