by Alayna Frankenberry | Dec 29, 2016 | Financial Services Brand Management, Local Marketing Automation |
In an age of mobile apps and online banking, “People effectively carry a branch in their pocket.” If you spend any time in finance and marketing circles, you’ve likely heard that quote from Bank of America CEO Brian Moynihan before. But while account access may be... 
by Alayna Frankenberry | Nov 29, 2016 | Financial Services Brand Management, Global Brand Management, Local Marketing Automation |
Dick Rosenberg, the former CEO of Bank of America, once said, “The inescapable truth is that there are just too many banks in this country chasing too few customers.” Between 2011 and 2014, the number of people across the world with a bank account rose by...