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3 Ways to Make Marketing Personas Work Better for You

3 Ways to Make Marketing Personas Work Better for You

by Alayna Frankenberry | Mar 3, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Nonprofit Marketing | 17 comments

Effective marketers really know what their customers are looking for. Gone are the days of developing a single message and flooding the media with it until you stumbled onto a lead. Modern marketing is about “knowing” your customers and speaking to them individually....
How Can Banks Build Brand Trust With Millennials?

How Can Banks Build Brand Trust With Millennials?

by Alayna Frankenberry | Jan 26, 2017 | Brand Management Software, Brand Marketing, Financial Services Brand Management | 14 comments

With 75.4 million members, millennials have surpassed baby boomers as America’s largest living generation. Though they make up more than a third of the nation’s workforce, millennials are the first group in U.S. history to enter adulthood in worse economic shape than...
Local Bank Marketing: 10 Unique Ideas

Local Bank Marketing: 10 Unique Ideas

by Alayna Frankenberry | Dec 29, 2016 | Brand Management Software, Financial Services Brand Management, Local Marketing Automation | 17 comments

In an age of mobile apps and online banking, “People effectively carry a branch in their pocket.” If you spend any time in finance and marketing circles, you’ve likely heard that quote from Bank of America CEO Brian Moynihan before. But while account access may be...
Improving Marketing ROI in the Financial Industry: Automation Holds the Key

Improving Marketing ROI in the Financial Industry: Automation Holds the Key

by Alayna Frankenberry | Nov 29, 2016 | Financial Services Brand Management, Global Brand Management, Local Marketing Automation | 14 comments

Dick Rosenberg, the former CEO of Bank of America, once said, “The inescapable truth is that there are just too many banks in this country chasing too few customers.” Between 2011 and 2014, the number of people across the world with a bank account rose by...
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Recent Posts from BlueSky ETO

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