by Alayna Frankenberry | Mar 6, 2017 | Financial Services Brand Management |
Over 3 billion people across the globe now have access to the internet. With that access comes a wealth of knowledge. Consumers are more empowered than ever before to acquire information and discover solutions on their own terms. As they do, the dynamic between... 
by Alayna Frankenberry | Mar 3, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Nonprofit Marketing |
Effective marketers really know what their customers are looking for. Gone are the days of developing a single message and flooding the media with it until you stumbled onto a lead. Modern marketing is about “knowing” your customers and speaking to them individually.... 
by Alayna Frankenberry | Jan 26, 2017 | Brand Marketing, Financial Services Brand Management |
With 75.4 million members, millennials have surpassed baby boomers as America’s largest living generation. Though they make up more than a third of the nation’s workforce, millennials are the first group in U.S. history to enter adulthood in worse economic shape than... 
by Alayna Frankenberry | Dec 29, 2016 | Financial Services Brand Management, Local Marketing Automation |
In an age of mobile apps and online banking, “People effectively carry a branch in their pocket.” If you spend any time in finance and marketing circles, you’ve likely heard that quote from Bank of America CEO Brian Moynihan before. But while account access may be... 
by Alayna Frankenberry | Nov 29, 2016 | Financial Services Brand Management, Global Brand Management, Local Marketing Automation |
Dick Rosenberg, the former CEO of Bank of America, once said, “The inescapable truth is that there are just too many banks in this country chasing too few customers.” Between 2011 and 2014, the number of people across the world with a bank account rose by...