by David Kindervater | Oct 15, 2019 | Brand Management Software, Financial Services Brand Management, Global Brand Management |
The financial services industry is caught between traditional and modern-day marketing methods. On one hand, the world has gone predominantly digital and financial services marketing needs to keep up. At the same time, the industry still relies heavily on offline... 
by David Kindervater | Jun 18, 2019 | Brand Management Software, Brand Marketing, Financial Services Brand Management |
Global financial technology (aka fintech) investments hit a record $112 billion in 2018, up 120% from the previous year. The industry is booming and financial marketers are scrambling to keep up with the latest trends. So what does financial brand marketing look like... 
by Alayna Frankenberry | Jan 20, 2018 | Data Management, Financial Services Brand Management, Global Brand Management |
Online marketing of financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers... 
by Alayna Frankenberry | Aug 22, 2017 | Brand Compliance, Brand Marketing, Financial Services Brand Management |
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” What does your brand conversation sound like? If you’re saying one thing and consumers are hearing something else, it’s time to improve your franchise brand consistency.... 
by Alayna Frankenberry | May 15, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Global Brand Management, Marketing Productivity, Retail Brand Management |
Want to accomplish more in less time? It would be hard to find a brand manager who doesn’t. Successful brand management is often about making the most of limited resources, and your most limited resource of all is time. However, rushing or cutting corners in an effort...