by David Kindervater | Nov 13, 2018 | B2B Marketing, Brand Management Software, Brand Marketing, Data Management |
Smart marketers know they can’t create a successful campaign based on a hunch anymore. Many of the traditional marketing approaches that worked in the past won’t cut it as modern-day methods. There has to be a better way. The good news? There is a better... 
by David Kindervater | Apr 10, 2018 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Data Management |
Consistency is important to any successful marketing strategy. Research shows that presenting a brand consistently results in a 20% increase in revenue. But maintaining consistency with your brand across all your marketing channels can be difficult. The same goes for... 
by Alayna Frankenberry | Jan 20, 2018 | Data Management, Financial Services Brand Management, Global Brand Management |
Online marketing of financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers... 
by Alayna Frankenberry | Jun 14, 2017 | B2B Marketing, Brand Management Software, Brand Marketing, Data Management |
“When you know better you do better.” – Maya Angelou We’ve all heard the phrase “knowledge is power.” The universal mantra is what drives many of us to educate ourselves. Whether our lessons are learned in university lectures, convention halls, libraries, or... 
by Alayna Frankenberry | Aug 26, 2016 | Data Management, Digital Asset Management, Global Brand Management |
The term data management is getting a lot of attention these days. This is especially true as more and more companies realize the value of the data that they own. From client contact information to shopping habits to personal identification numbers, the data you have...