by David Kindervater | Jun 4, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Digital Asset Management |
As a professional marketer, your brand’s marketing strategy features a mix of traditional and modern-day channels from direct mail to digital ads, plus point of sale materials and more. Your goal is to build brand equity by producing consistent messaging across... by David Kindervater | May 23, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management |
Smart marketers know how important brand compliance, productivity, and speed to market are to their marketing strategy. They also know the value of enhancing local marketing efforts, not to mention improving marketing ROI. That’s why a brand asset management... by David Kindervater | May 7, 2019 | Brand Management Software, Brand Marketing, Franchise Brand Management, Global Brand Management |
The success rate for franchises is over 90%. That gives them one of the highest levels of achievement for any type of business—a convincing statistic for aspiring franchisees and a shot of confidence for franchisors. As a franchise marketer, however, you still face... by David Kindervater | Apr 25, 2019 | Brand Marketing, Nonprofit Marketing, Retail Brand Management |
How familiar is your target audience with your brand? Do your customers easily recognize your company? Does your business have distinctive qualities that people relate to?These are the traits that define strong brand awareness. Amazon has it. They’re the most... by David Kindervater | Apr 16, 2019 | Brand Marketing, Real Estate Marketing |
According to a National Association of Realtors study, almost 90% of home buyers purchase their home through a real estate agent. So how do you reach out to these customers? By knowing exactly how to market to them. Marketing is a crucial part of your day-to-day...