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INBOUND 2019: The Ultimate Guide for First-Time Visitors

INBOUND 2019: The Ultimate Guide for First-Time Visitors

by David Kindervater | Aug 7, 2019 | Agency Brand Management Tools, Events | 15 comments

HubSpot’s INBOUND conferencehas evolved from a small annual marketing seminar into a full-blown gathering of the best business minds in the world. The four-day forum at the Boston Convention and Exhibition Center (aka the INBOUND mothership) features inspiring...
How Local Franchise Marketing Builds a Strong Brand

How Local Franchise Marketing Builds a Strong Brand

by David Kindervater | Jul 25, 2019 | Brand Marketing, Franchise Brand Management, Global Brand Management | 17 comments

A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That’s why many franchise...
How to Build Your Brand with Marketing Operations Management Software

How to Build Your Brand with Marketing Operations Management Software

by David Kindervater | Jul 18, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Global Brand Management | 8 comments

As a marketing executive, you know it takes time to build your brand. It’s a process that evolves as your business grows. Plus it depends on what type of business you’re involved in. Take the case of Apple and Samsung. Apple took many years to develop...
What is ETO Software?

What is ETO Software?

by David Kindervater | Jul 11, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management | 12 comments

Brand management software is a key ingredient in helping to maintain brand compliance and consistency. Research shows that consistent branding can have a greater impact on your bottom line than the quality of your product or service. Yes, brand image and consistency...
How to Quickly Define Marketing Automation

How to Quickly Define Marketing Automation

by David Kindervater | Jul 2, 2019 | Brand Management Software, Brand Marketing, Local Marketing Automation | 12 comments

Modern-day marketers love marketing automation. And why not? It simplifies repetitive tasks like sending email responses, posting to social media, and completing various other website actions. It saves time, money, and frustration, and helps make marketers’...
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