by David Kindervater | Sep 25, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Global Brand Management |
One of the biggest differences between a good brand and a great one is consistency. Your brand is the way people perceive you. It’s how they think and feel when they hear your name or see your logo. But it takes time to build your brand—and it requires... 
by David Kindervater | Aug 7, 2019 | Agency Brand Management Tools, Events |
HubSpot’s INBOUND conferencehas evolved from a small annual marketing seminar into a full-blown gathering of the best business minds in the world. The four-day forum at the Boston Convention and Exhibition Center (aka the INBOUND mothership) features inspiring... 
by David Kindervater | Jul 25, 2019 | Brand Marketing, Franchise Brand Management, Global Brand Management |
A franchise business is only as strong as its network. Without a solid organizational structure—and an open line of communication between franchisor and franchisee—the entire system is prone to problems, or even complete failure. That’s why many franchise... 
by David Kindervater | Jul 18, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Global Brand Management |
As a marketing executive, you know it takes time to build your brand. It’s a process that evolves as your business grows. Plus it depends on what type of business you’re involved in. Take the case of Apple and Samsung. Apple took many years to develop... 
by David Kindervater | Jul 11, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management |
Brand management software is a key ingredient in helping to maintain brand compliance and consistency. Research shows that consistent branding can have a greater impact on your bottom line than the quality of your product or service. Yes, brand image and consistency...