by David Kindervater | Jun 12, 2018 | Agency Brand Management Tools, Brand Marketing, Global Brand Management |
As a marketing executive, you know how important brand compliance is for your organization. It’s not only about getting everyone on board with your marketing plan, it’s also about giving them the tools they need to be successful. And when their success... 
by David Kindervater | May 21, 2018 | Agency Brand Management Tools, Brand Marketing |
As a marketing executive, your goals are clear. Your brand has an identity. And you have a compelling brand story to tell. But you need the tools to make it run like a well-oiled marketing machine. Then you can increase sales, gather higher-quality leads, and gain an... 
by David Kindervater | May 17, 2018 | Brand Marketing, Hotel Brand Management, Retail Brand Management |
With your luxury brand, the focus is on the superior quality of your product or service. But you’ll also need luxury marketing materials to accurately promote them. Whether you’re a distributed marketer, a marketing agency, a franchise, or a brand... 
by David Kindervater | May 8, 2018 | Brand Marketing, Global Brand Management |
Is your design team stressed with creating dozens or maybe even hundreds of ad variations each month? It happens when local marketers need customized content. Graphic artists often find themselves overwhelmed with reworking multiple versions of the same digital ad or... 
by David Kindervater | Apr 17, 2018 | Brand Marketing |
Brand compliance. It helps generate nearly 25% more sales. Yet over 60% of organizations report that their branded content and marketing materials don’t conform to brand guidelines much of the time. Those are startling numbers considering the results. You need...