by Alayna Frankenberry | May 15, 2017 | Brand Marketing, Financial Services Brand Management, Franchise Brand Management, Global Brand Management, Marketing Productivity, Retail Brand Management |
Want to accomplish more in less time? It would be hard to find a brand manager who doesn’t. Successful brand management is often about making the most of limited resources, and your most limited resource of all is time. However, rushing or cutting corners in an effort... 
by Alayna Frankenberry | May 12, 2017 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Local Marketing Automation |
“Work smarter, not harder.” The phrase is a favorite of marketing agency executives, and for good reason. Who wouldn’t want to wow their clients with increased engagement, leads, and revenue without added stress and extra hours? But increased efficiency takes more... 
by Alayna Frankenberry | May 8, 2017 | Agency Brand Management Tools, Brand Marketing, Digital Asset Management, Marketing Productivity |
Time is money. You’ve heard it before, and nowhere is it more true than in the world modern of marketing. As time passes between inception and delivery, marketing campaigns lose their impact, hemorrhage budget dollars, and struggle to reach ROI goals. Lengthy cycle... 
by Alayna Frankenberry | May 1, 2017 | B2B Marketing, Brand Marketing, Retail Brand Management |
For most marketers, your website has one primary goal: conversion. All other efforts, from building a social media following to raising brand awareness are really branches of the conversion tree. While each marketing performance metric is important in its own right,... 
by Alayna Frankenberry | Mar 17, 2017 | Brand Compliance, Brand Management Software, Brand Marketing, Retail Brand Management |
When was the last time you checked a social media account? Today, over 70% of Americans are active on at least one social media platform. So it’s no surprise that a solid social media presence and strategy has become a cornerstone of retail brand management. As new...