by Alayna Frankenberry | Jun 28, 2017 | Brand Compliance, Brand Marketing, Global Brand Management, Hotel Brand Management, Recreation Marketing, Retail Brand Management |
What is a brand? In the words of Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A business’s success is built on decisions,... by Alayna Frankenberry | Jun 14, 2017 | B2B Marketing, Brand Management Software, Brand Marketing, Data Management |
“When you know better you do better.” – Maya Angelou We’ve all heard the phrase “knowledge is power.” The universal mantra is what drives many of us to educate ourselves. Whether our lessons are learned in university lectures, convention halls, libraries, or... by Alayna Frankenberry | Jun 8, 2017 | Brand Compliance, Brand Marketing, Franchise Brand Management, Global Brand Management |
How does your business delegate franchise control? If just reading that question caused your anxiety to spike, you’re not alone. One time management study discovered nearly 50% of companies express concern about their employees’ delegation skills. Despite this, only... by Alayna Frankenberry | Jun 2, 2017 | B2B Marketing, Brand Marketing, Global Brand Management, Local Marketing Automation |
The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more organizations using B2B marketing automation now than in 2011. As more... by Alayna Frankenberry | May 29, 2017 | Agency Brand Management Tools, Brand Marketing, Marketing Productivity |
Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results...