by Alayna Frankenberry | Jan 26, 2017 | Brand Management Software, Brand Marketing, Financial Services Brand Management |
With 75.4 million members, millennials have surpassed baby boomers as America’s largest living generation. Though they make up more than a third of the nation’s workforce, millennials are the first group in U.S. history to enter adulthood in worse economic shape than... by Alayna Frankenberry | Dec 29, 2016 | Brand Management Software, Financial Services Brand Management, Local Marketing Automation |
In an age of mobile apps and online banking, “People effectively carry a branch in their pocket.” If you spend any time in finance and marketing circles, you’ve likely heard that quote from Bank of America CEO Brian Moynihan before. But while account access may be... by Alayna Frankenberry | Sep 2, 2016 | Brand Management Software, Digital Asset Management |
If you spend a lot of time reading business marketing articles, you may have noticed a common challenge. Companies need to be more efficient in their global brand management. Fortunately, there are plenty of ways to work towards this goal. One of the best tools to...