by Alayna Frankenberry | Aug 2, 2017 | Brand Management Software, Brand Marketing, Retail Brand Management |
Did you know there are over 3,700,000 retail establishments in the United States alone? Together, these businesses have a GDP impact of $2.6 trillion. It’s easy to understand why. Whether we’re swapping a few wrinkled dollars for a gallon of milk or swiping a credit... by Alayna Frankenberry | Jun 14, 2017 | B2B Marketing, Brand Management Software, Brand Marketing, Data Management |
“When you know better you do better.” – Maya Angelou We’ve all heard the phrase “knowledge is power.” The universal mantra is what drives many of us to educate ourselves. Whether our lessons are learned in university lectures, convention halls, libraries, or... by Alayna Frankenberry | May 12, 2017 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Local Marketing Automation |
“Work smarter, not harder.” The phrase is a favorite of marketing agency executives, and for good reason. Who wouldn’t want to wow their clients with increased engagement, leads, and revenue without added stress and extra hours? But increased efficiency takes more... by Alayna Frankenberry | Mar 17, 2017 | Brand Compliance, Brand Management Software, Brand Marketing, Retail Brand Management |
When was the last time you checked a social media account? Today, over 70% of Americans are active on at least one social media platform. So it’s no surprise that a solid social media presence and strategy has become a cornerstone of retail brand management. As new... by Alayna Frankenberry | Mar 6, 2017 | Brand Management Software, Financial Services Brand Management |
Over 3 billion people across the globe now have access to the internet. With that access comes a wealth of knowledge. Consumers are more empowered than ever before to acquire information and discover solutions on their own terms. As they do, the dynamic between...