by David Kindervater | May 23, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management |
Smart marketers know how important brand compliance, productivity, and speed to market are to their marketing strategy. They also know the value of enhancing local marketing efforts, not to mention improving marketing ROI. That’s why a brand asset management... by David Kindervater | May 7, 2019 | Brand Management Software, Brand Marketing, Franchise Brand Management, Global Brand Management |
The success rate for franchises is over 90%. That gives them one of the highest levels of achievement for any type of business—a convincing statistic for aspiring franchisees and a shot of confidence for franchisors. As a franchise marketer, however, you still face... by David Kindervater | Jan 22, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Franchise Brand Management, Global Brand Management |
So you’re considering a brand management system — but you haven’t decided if it’s right for your business. A brand asset management system sounds like a good plan—and a wise investment—but you have a variety of important criteria to consider before... by David Kindervater | Jan 3, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management |
Are you tired of relying on outdated data and old methods to manage your modern-day marketing campaigns? Consider marketing resource management software. The benefits are abundant and the results remarkable if you choose wisely. This strategic solution ensures brand... by David Kindervater | Dec 4, 2018 | Brand Management Software, Brand Marketing, Franchise Brand Management |
Your franchise business faces unique challenges when it comes to creating and distributing marketing materials. As a franchise marketer, you need solutions that build a strong brand to recruit and retain customers. You also need to support your franchisees, who have...