by David Kindervater | Jul 2, 2019 | Brand Management Software, Brand Marketing, Local Marketing Automation |
Modern-day marketers love marketing automation. And why not? It simplifies repetitive tasks like sending email responses, posting to social media, and completing various other website actions. It saves time, money, and frustration, and helps make marketers’... by David Kindervater | Jun 27, 2019 | Brand Management Software, Franchise Brand Management, Global Brand Management |
If you’re a franchise marketer, you may feel like you’re lost in the crowd. That’s because approximately one out of every 12 businesses is a franchise business. There are roughly 900,000 franchise businesses in 300 different categories. Together,... by David Kindervater | Jun 18, 2019 | Brand Management Software, Brand Marketing, Financial Services Brand Management |
Global financial technology (aka fintech) investments hit a record $112 billion in 2018, up 120% from the previous year. The industry is booming and financial marketers are scrambling to keep up with the latest trends. So what does financial brand marketing look like... by David Kindervater | Jun 11, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Recreation Marketing |
The way you develop your brand—and the public’s perception of it—is significant for the success of your business. Brand management involves all aspects of how consumers associate with your brand. It’s an important part of your marketing strategy because it... by David Kindervater | Jun 4, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Digital Asset Management |
As a professional marketer, your brand’s marketing strategy features a mix of traditional and modern-day channels from direct mail to digital ads, plus point of sale materials and more. Your goal is to build brand equity by producing consistent messaging across...