by David Kindervater | Oct 8, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management |
From direct mail to digital ads and printed collateral, your modern-day marketing goal is to present your brand consistently and strategically regardless of how many locations you have to account for. A brand management platform can be your competitive advantage if... by David Kindervater | Sep 26, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management, Franchise Brand Management, Print Marketing |
Distributed marketing teams need to be in sync for a brand to run campaigns that are not only efficient, but also cost-effective. Web to print services allow you and your fellow marketers to accomplish that. Plus, this brand of “remote publishing” allows... by David Kindervater | Sep 25, 2019 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Global Brand Management |
One of the biggest differences between a good brand and a great one is consistency. Your brand is the way people perceive you. It’s how they think and feel when they hear your name or see your logo. But it takes time to build your brand—and it requires... by David Kindervater | Jul 18, 2019 | B2B Marketing, Brand Management Software, Brand Marketing, Global Brand Management |
As a marketing executive, you know it takes time to build your brand. It’s a process that evolves as your business grows. Plus it depends on what type of business you’re involved in. Take the case of Apple and Samsung. Apple took many years to develop... by David Kindervater | Jul 11, 2019 | Brand Management Software, Brand Marketing, Digital Asset Management |
Brand management software is a key ingredient in helping to maintain brand compliance and consistency. Research shows that consistent branding can have a greater impact on your bottom line than the quality of your product or service. Yes, brand image and consistency...