by Alayna Frankenberry | May 29, 2017 | Agency Brand Management Tools, Brand Marketing, Marketing Productivity |
Why is marketing productivity important? By definition, marketing productivity measures an agency’s ability to transform its resources into results, both for clients and for the agency itself. A well-oiled marketing machine completes projects faster, delivers results... by Alayna Frankenberry | May 12, 2017 | Agency Brand Management Tools, Brand Management Software, Brand Marketing, Local Marketing Automation |
“Work smarter, not harder.” The phrase is a favorite of marketing agency executives, and for good reason. Who wouldn’t want to wow their clients with increased engagement, leads, and revenue without added stress and extra hours? But increased efficiency takes more... by Alayna Frankenberry | May 8, 2017 | Agency Brand Management Tools, Brand Marketing, Digital Asset Management, Marketing Productivity |
Time is money. You’ve heard it before, and nowhere is it more true than in the world modern of marketing. As time passes between inception and delivery, marketing campaigns lose their impact, hemorrhage budget dollars, and struggle to reach ROI goals. Lengthy cycle... by Alayna Frankenberry | Nov 3, 2016 | Agency Brand Management Tools, Brand Marketing, Global Brand Management |
The dream of many brands is to make their product or service so well-known and respected that it goes global. But those striving for global brand management would be wise to heed the Chinese proverb: “Be careful what you wish for, lest it come true.” Achieving global...