Brand Marketing Center
The Brand Marketing Center is a web-based solution that allows you and your team to easily customize marketing materials, while maintaining brand integrity and consistency. This solution empowers your distributed marketing team to seamlessly deliver localized campaigns while maintaining a global brand identity.
Engineered to Order
Brand Marketing Centers are Engineered to Order for each client, and range in complexity from simple Web to Print sites for brands with 10-15 locations, to multi-channel platforms that serve hundreds or thousands of users across the globe. We perform a detailed needs assessment for each client and configure our proven technology – which has evolved over the past 16 years – into a solution that is an exact fit for the client’s needs. See the full benefits.
Brand Marketing Centers Core Features
Web Content Management Systems
An informational, content-management-enabled website where users can find the latest brand marketing information and resources. In addition, the BMC contains resources such as branding guidelines, media plans, digital assets and even email signatures.
Customizable Marketing Templates
User-customizable marketing templates give control to end users while still keeping the brand consistent. Local users can to add their own logos and copy to brand-designed collateral while preventing the creation of items that don’t conform to brand guidelines.
Digital Asset Library
A Digital Asset Library (also referred to as a DAM, or Digital Asset Management system), housing approved brand images, logos, audio and video files for use in templates or downloadable by site users.
E-commerce capabilities such as split payments, pay with co-op balance, and “hold for later” give your users a simple way to pay for transactions themselves, while giving you consolidated order, financial-reporting and subscription features.
Integration-ready components, allowing us to connect the BMC to multiple production vendors or company-owned applications like ERP, purchasing or identity management.
Take a look at some of the benefits a brand marketing center solution provides to your organization.
Who We Serve
There are many challenges faced by brand marketers seeking to maintain brand consistency in far-flung locations, while allowing for localized variation in content and presentation.
Agencies are challenged by the brands they serve to solve communication, consistency and resource issues between central marketing and the remote field user-base.