As a brand manager, you’re always looking for new ways to streamline and improve your marketing efforts. You need banners, signs, promotional items, and digital marketing content for your on-demand projects. Web to print software can help. Automate your marketing campaigns and keep your brand consistent, no matter how many locations you have. It will save time and money.
But what does web to print software look like in action? How exactly does it improve marketing results? For answers, check out these 10 reasons why brand managers love web to print software.
10 Reasons Why Brand Managers Love Web to Print Software
1. Faster Production Through Automation
2. Strengthening Brand Uniformity
3. Appeal to Local Customers With Customizable Templates
4. Web to Print Software Saves Money
5. Web to Print Software Saves Time and Reduces Waste
6. Your One-Stop Shop for Online Printing Solutions
7. Web to Print Software Offers API Integration
8. Digital Asset Management Made Easy
9. Comprehensive Reporting
10. The Best Printing Software is Easy To Use
1. Faster Production Through Automation
The more you automate, the more you achieve. That’s why web to print software is so popular among brand marketers and managers. According to Salesforce.com’s “State of Marketing,” almost 70% of marketing leaders currently use an automation platform. Almost half of them say that optimizing productivity is their most important objective.
With web to print software, you can use automation to streamline and deliver in-store marketing materials, like point-of-sale (POS) displays. As a result, this minimizes costly human interaction and improves your marketing efficiency with shortened cycle times.
In short, web to print technology is a faster way to generate print and digital marketing materials. It also creates brand uniformity across all your channels and markets.
2. Strengthening Brand Uniformity
Consistency
With web to print software solution in place, you have control over the templates, logos, and digital assets for your entire company. The right creative is always ready for authorized users to access. Plus, with available brand compliance guidelines and approvals, you can be sure all your marketing materials maintain their proper brand identity.
Let’s say your brand has multiple locations. Instead of having your creative team work on separate marketing and advertising materials for each location, you can make one template that’s customizable for everyone. It gives some much-needed control to authorized local users, but it also keeps the brand consistent. They can’t simply change whatever they want. Rather, they can only change what you allow. It’s the perfect way to help maintain brand uniformity.
3. Appeal to Local Customers With Customizable Templates
With customizable marketing templates, local marketers can edit their own marketing materials to reflect their particular location’s needs. They don’t have to submit requests for materials each time they need them. You already created the collateral that will resonate with consumers on the local level. Your pre-approved marketing templates are always available. Therefore, this allows local users to promote their location’s events or special offers quickly and easily.
You can have as much control as you want. Here’s how it works.
As a brand manager, you decide which elements can be modified and which ones can’t. This prevents the use of non-conforming marketing materials. You maintain these brand standards and allow your local users to change only what you allow. Authorized users can only change certain elements, like pre-approved images, contact information, and copy to brand-designed collateral. Additionally, you can easily have approvals built into the software so management can review any marketing materials before their final production.
4. Web to Print Software Saves Money
When you add up all the benefit
Take point-of-sale displays as an example. Retail brands may have five separate brick and mortar stores. That means each store needs its own marketing materials. It’s not a problem
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Also, because this simple and practical system of ordering marketing materials doesn’t bog down designers and marketing managers, it saves billable hours. Once again, it’s money saved.
5. Web to Print Software Saves Time and Reduces Waste
The foundati
Remember the old days? Ordering marketing materials was a major ordeal. If you didn’t already have a print vendor, you contacted a handful of them to get quotes. Your graphic designer (in-house or freelance) had to create and send files to the printer. Eventually, you’d get a proof, then you’d have to make corrections, if necessary. Finally, you had to wait for everything to get printed and shipped to your office. That’s a lot of wasted time by today’s standards. With modern web to print software, the ordering process could take as little as a few minutes rather than a few days or weeks.
The reduction of wasted marketing materials and time is substantial.
6. Your One-Stop Shop for Online Printing Solutions
With a web to print platform, authorized users can buy the branded materials and marketing collateral they need quickly and easily. They can split payments, pay with co-op funding, or save their projects and complete the orders later. These features offer your users a simple way to pay for transactions themselves. At the same time, it gives you secure order, financial reporting, and subscription features for all your products and vendors.
Let’s say you have a realty business. Your team of agents regularly needs their own supply of personalized brochures, business cards, and other marketing materials. Your business exists around this group of unique individuals. Each of them has a singular voice in the success of your business. If you want to empower them to do their job and in the process tell your brand story, a professional e-commerce software system is the solution. This allows the agents to get the branded materials and marketing collateral they need. At the same time, you decrease waste and shorten the cycle time. You can also analyze any user’s behavior to help improve your e-commerce strategy.
7. Web to Print Software Offers API Integration
APIs (or Application Programming Interfaces) allow for data communication across different software systems. Web to print software allows for seamless production options through your current print vendor or even multiple vendors. You can connect with outside vendors or company-owned applications. Some examples would be enterprise resource planning (ERP), purchasing, or identity management (IdM) controls. This provides for a smooth administration of your marketing collateral production needs. Plus, the entire system is scalable to grow with your brand.
If you don’t have a preferred print vendor, BlueSky ETO can provide one for you. We can also integrate with customer resource management (CRM) software to help manage your interactions with current and potential customers.
8. Digital Asset Management Made Easy
DAM systems can be a central
DAM platforms are cloud-based, web-accessible solutions with customizable levels of storage. Metasearch filters with custom permission levels ensure users access only the images they need for their location’s marketing. This is much better than spending time searching through a collection of brand assets they don’t need.
Core Features of DAM Software
- Advanced Search. Gone are the days of searching for a particular file on your local device and then emailing it. With advanced search, filtering, and retrieval in place, finding the files you need is a simple process. You can share the links to your search results, or an authorized user can search for the files themselves.
- Powerful Administration. You can modify the administration tools to suit your classification and metadata structure. That’s why the BlueSky ETO solution is Engineered to Order. You get powerful administration features that are easy to use with advanced search and filtering capabilities.
- Organizing and Sharing. You build your marketing efforts on an open line of communication. You can organize groups of assets and easily share them with other approved users or partners. For example, you can create a personal lightbox or share several lightboxes with individual users or your entire organization.
- Multiple File Formats. Don’t worry about converting files into compatible formats. Instead, your users can get the file formats they need with a content delivery network that provides fast download times anywhere in the world.
With BlueSky ETO, each solution we launch is Engineered to Order, so it’s a perfect fit for your brand. To schedule a free consultation, fill out this simple form to schedule a demo or request more information.
9. Comprehensive Reporting
With web to print software, the data you’re receiving tells a detailed story. If you pay attention to it, you’ll find valuable information that speaks to your current marketing efforts. When you compile and compare results across all your campaigns and platforms, it also helps improve your strategy for the future. Ultimately, it serves to increase your reach and sales.
Comprehensive reporting features allow brand managers to quickly review current orders. Also, you can see detailed statistics on users, asset usage, production and delivery status, plus any items that need approval from management. Additionally, you’ll get insights into portal usage data, website visitors, e-commerce activities and inventory, coupon and promotional code redemption, and much more.
Perhaps best of all, the reporting software is easy to customize and analyze.
10. The Best Printing Software is Easy To Use
If web to print software was difficult to use, it wouldn’t be a very good brand management solution. That’s why the best printing software is simple. You don’t need any programming experience to use it. Web to print centers can be both efficient and brand compliant. Some businesses choose to adopt a web to print system from their print vendors. The problem is, they sacrifice the ability to integrate all their marketing collateral and vendors into one arrangement.
That’s why BlueSky ETO’s web to print software is different. It’s the simplicity and ease of use that drives the design. It’s easy to navigate through the digital asset management system. Plus, customizable templates allow you to easily create and distribute local marketing materials, like banners, signs, promotional items, and digital marketing content.
You can design, create, and distribute your on-demand projects and automated marketing campaigns with campaign solutions from BlueSky ETO. Streamline your brand marketing efforts and elevate your campaigns with web to print software.
Is Web to Print Software Right for Your Brand?
As a brand manager, web to print software is an invaluable resource to help streamline your marketing efforts. Not any web to print software will do, though. You need a product that’s custom made for your business, not a one-size-fits-all semi solution. At BlueSky ETO, we build solutions around your brand, because every brand is unique.
Experience the power of BlueSky ETO’s brand management software from our free, online demonstration portal or schedule a free consultation with one of our web to print experts today.
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I have to admit, I know I should be more concerned, but I don’t understand this very well. I guess, I should start one step at a time.
Saving money is definitely important.
very interesting read, I had never given much thought to it but you are right one with these reasons. thank you so much for this great information.
This software sounds like it would be great! I definitely needed more about this so thank you so much.
Businesses are figuring out that streamlining is less expensive for them and actually easier on the consumer. My husband & I were just going through owner’s manuals and recycling them. Online is so much easier.
I honestly have no idea about this but it is interesting. I’ll read more about this and share it also.
As a designer, I’ve used similar software both for personal and business reasons. Anything to save time and money.
I can imagine it would be very helpful for brand managers who are providing materials to the public who wants to use them. Anything with automation definitely helps.
I haven’t used this type of software directly, but the fact that the technology exists is pretty cool. I loved learning about the new web to print specifics.
Wow, I did not realize it could be so helpful! I totally get why the best choose it!
I think that is all the reason I need! I have a friend who NEEDS to see this post.
What a fab resource! It sounds like such a valuable software to invest in!
Thanks for sharing.
Automation is now essential to save money, time and be more efficient.
Web to print definitely sounds like a money and time saver. I can see why this technology is so well-loved!
Anything that saves money is a win in my book. This is a very helpful post and I’m sure many will and should benefit from your knowledge
Thanks for the info. It is very well written and very informative.
This is a super informative post- I’ve never used print software before and these are some good tips for beginners.
I would agree that it saves lots of time and loads of money. Seems like you know your stuff pretty well.
This sounds great! Love the templates to choose from, and it definitely would give a sense of brand uniformity!
– cassy | blissfullyher.com
Never heard of this before but it sounds really useful! Thanks for sharing!
Thanks for posting! This software sounds awesome, I am definitely going to look into more
Great info! I like the convenience and ease of using web to print softwares.
I never knew about the web to print software but this sounds so perfect and helpful for brand managers out there. I always wanted to try adn learn new things something like this.
Looks useful and great software. Will definitely going to use this in future. Thanks for sharing with us
Look like great way to save money, time and effort. It is more efficient way to streamline everything
Sounds like something that would be very helpful for brand managers.
Informative and useful article..anything which helps saving time and money is worth it…
Sounds like a good software. Saving money is always a good thing
I didn’t know much about this at all. I don’t think I’ve ever used print software before but I can see where it comes in handy.
I have to admit I don’t know much about web to print softwear but it sounds like such a useful tool for many people!
Automation is so crucial to success, especially in such a tight labor environment! Great points here!
Thanks for sharing! This software sounds great and it is something I am definitely going to look into more.
Web to Print Software sounds amazing and I love that it provides and offers API Integration. I will definitely look into it.
Wow, this is an awesome technology. This post will be really helpful for marketing stuff.
Great insight into something I never knew was a topic. Thanks for the coverage.
I really should be looking into this more – thank you for all the tips and a great start!
This is a topic pretty new to me but you made me understand how valuable it is.
Awesome! i had no idea technology had so much to offer!! thanks for sharing
I didn’t know that this topic was a big deal! That’s awesome!
Thank you so much for sharing your valuable insights.