BlueSky ETO Brand Management Blog
10 Surprising Digital Marketing Statistics for Financial Services Marketers
Online marketing of financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers...
5 Keys to Franchise Marketing Success
Few industries evolve as quickly as marketing. In fact, 76% of marketers believe marketing has changed more in the past two years than in the last 50. Franchise marketing is no exception. New technologies introduce new challenges, but they also bring new...
7 Benefits of Marketing Resource Management Software
Only 61% of marketers believe their marketing strategy is effective. Are you one of them? Many marketers struggle to measure and prove the ROI of their marketing efforts. These challenges make it even more difficult to evolve past ineffective strategies and also...
The World of QR Codes is Changing: Can Your Marketing Keep Up?
In China, $1.65 trillion in transactions were made using a QR code reader last year. That's about a third of all mobile payments made in the country. QR codes are so popular in China, that newlyweds and even panhandlers use them to collect donations. It's hard to...
Customer Engagement: How to Create a Personal Connection With Customers
High-quality products and services are a critical component of any successful business. But quality is not the only thing that drives sales. Your approach to sales can make a substantial difference in how customers perceive you, and whether or not they want to keep...
Loyalty and Luxury: Marketing Strategies of Premium Retail Brands
How do you sell a state of mind? Every day, luxury marketing experts ask themselves this question. While they may be stocking sports cars or skincare, what they're really selling is a lifestyle—and plenty of us are buying in. Affluent consumers comprise 20% of U.S....
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