BlueSky ETO Brand Management Blog
With 75.4 million members, millennials have surpassed baby boomers as America’s largest living generation. Though they make up more than a third of the nation’s workforce, millennials are the first group in U.S. history to enter adulthood in worse economic shape than...read more
On average, it will take 5-7 impressions before a consumer remembers your brand. What happens when each impression tells a different story? Style, tone, design, placement—when these elements don’t work in harmony across all channels, brand image becomes schizophrenic....read more
In an age of mobile apps and online banking, “People effectively carry a branch in their pocket.” If you spend any time in finance and marketing circles, you’ve likely heard that quote from Bank of America CEO Brian Moynihan before. But while account access may be just a click away, the brick and mortar bank branch still forms the bedrock on which consumers build their trust.read more
Dick Rosenberg, the former CEO of Bank of America, once said, "The inescapable truth is that there are just too many banks in this country chasing too few customers." Between 2011 and 2014, the number of people across the world with a bank account rose by 700 million....read more
Did you know that there are over 800,000 franchise locations in the United States alone? If you can think of a product or service, there’s probably a franchise for it. Hotels, haircuts, supplements and sandwiches — in every region and every industry, opportunities for...read more
Brand Marketing Trends aren't new to experienced marketers, but learning to effectively leverage technology to enhance your business is key to success and even survival. Today's consumers are bombarded with unwanted messages in their daily lives, email and social...read more
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