BlueSky ETO Brand Management Blog
8 Questions to Ask Before You Buy Brand Management Software
Consistency is important to any successful marketing strategy. Research shows that presenting a brand consistently results in a 20% increase in revenue. But maintaining consistency with your brand across all your marketing channels can be difficult. The same goes for...
Your Brand Needs a Brand Portal: Here’s Why
Jeff Bezos once said, "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." How good is your company at delivering solutions to difficult challenges? How many people know about it? In many ways, branding is...
10 Surprising Digital Marketing Statistics for Financial Services Marketers
Online marketing of financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers...
5 Keys to Franchise Marketing Success
Few industries evolve as quickly as marketing. In fact, 76% of marketers believe marketing has changed more in the past two years than in the last 50. Franchise marketing is no exception. New technologies introduce new challenges, but they also bring new...
7 Benefits of Marketing Resource Management Software
Only 61% of marketers believe their marketing strategy is effective. Are you one of them? Many marketers struggle to measure and prove the ROI of their marketing efforts. These challenges make it even more difficult to evolve past ineffective strategies and also...
The World of QR Codes is Changing: Can Your Marketing Keep Up?
In China, $1.65 trillion in transactions were made using a QR code reader last year. That's about a third of all mobile payments made in the country. QR codes are so popular in China, that newlyweds and even panhandlers use them to collect donations. It's hard to...
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