BlueSky ETO Brand Management Blog
9 Reasons Marketers Love Brand Management Tools
As a smart marketer, you know what's important when it comes to managing a brand. You need to decide what technology to use. There needs to be enough money in your budget to work with. You should be in tune with your customers and their ever-changing behaviors. Plus,...
How to Build a Franchise Marketing Solution for Your Target Market
As a franchise owner, the secret to success lies in setting goals for your business—goals that are specific, measurable, achievable, relevant, and time-bound. This enables your business to improve, grow, and become more profitable. One of the most important goals...
Brand Management: 7 Ways It’s Changed Since the Days of Mad Men
If you’ve seen the hit AMC television series "Mad Men," you have a pretty good idea of what the advertising industry was like in the 1960s. Smoky boardrooms, three-martini lunches, and rakish male ad execs were the norm. The business was full of arrogance and power,...
10 Reasons Brand Managers Love Web to Print Software
As a brand manager, you're always looking for new ways to streamline and improve your marketing efforts. You need banners, signs, promotional items, and digital marketing content for your on-demand projects. Web to print software can help. Automate your marketing...
Localized Marketing: It’s Not Just for Small Businesses
The phrase "localized marketing" brings to mind a small business working to attract a regional community of customers. Most of us imagine the mom and pop store whose primary focus is to sell to their neighboring clientele. While that may be true to a certain extent,...
10 Most Common Personalized Marketing Strategy Mistakes
Is your personalized marketing strategy cutting it? Personalization has changed the face of marketing. It targets current and prospective customers by appealing to their preferences and interests, and it increases the odds of customer engagement and conversions. Some...
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