BlueSky ETO Brand Management Blog
In an age of mobile apps and online banking, “People effectively carry a branch in their pocket.” If you spend any time in finance and marketing circles, you’ve likely heard that quote from Bank of America CEO Brian Moynihan before. But while account access may be just a click away, the brick and mortar bank branch still forms the bedrock on which consumers build their trust.read more
Few industries evolve as quickly as marketing. In fact, 76% of marketers believe marketing has changed more in the past two years than in the last 50. Franchise marketing is no exception. New technologies introduce new challenges, but they also bring new...read more
Dick Rosenberg, the former CEO of Bank of America, once said, "The inescapable truth is that there are just too many banks in this country chasing too few customers." Between 2011 and 2014, the number of people across the world with a bank account rose by 700 million....read more
Did you know that there are over 800,000 franchise locations in the United States alone? If you can think of a product or service, there’s probably a franchise for it. Hotels, haircuts, supplements and sandwiches — in every region and every industry, opportunities for...read more
Brand Marketing Trends aren't new to experienced marketers, but learning to effectively leverage technology to enhance your business is key to success and even survival. Today's consumers are bombarded with unwanted messages in their daily lives, email and social...read more
A recent business survey from Royal Mail MarketReach — a direct marketing services facility of the United Kingdom’s Royal Mail service — reported nearly three-quarters of all U.K. small enterprises are reinvesting up to 20% of their profits into marketing initiatives....read more
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